Why You Should Separate Search & Display Network Campaigns Inside Google Adwords

In this video, I discuss the importance of separating search and display network campaigns for online marketers who use Google’s advertising platform Adwords.

Many people use to think the display network was useless because they had lost money using it in the past. However, the display network should be treated totally different from the search network.

I have had the majority of my success using the display network because I have invested the time necessary to understand the difference between the search network and the display network.

Google treats them differently for a number of reasons. Check out the video for more.

 

Comments
14 Responses to “Why You Should Separate Search & Display Network Campaigns Inside Google Adwords”
  1. Great stuff Tommie! Search and content network are defintely to different animals. Prior to watching your videos I had no clue what I was doing. I’m going to do more testing with video and image ads. I see a lot of opportunity with them and think they are under-utilized. Keep it up bro!

  2. Tommie says:

    Sam, thanks for stopping by and thanks for the encouragement!

    You will still need to find low competition keywords to do well. Placement targeting works like gang busters if you research your market well enough.

    Good luck!

  3. MWhite says:

    I really like your approach to explaining the difference between Content network and Search. You say it in a way that finally makes sense!

  4. Tommie says:

    Thanks MWhite for stopping by.

    I’m glad I could clear things up for you to understand the difference between the two.

  5. afrowall says:

    good analysis up there
    weldone

  6. Tommie says:

    @afrowall

    Thanks for stopping by and I appreciate the feedback.

  7. Donna Snow says:

    Love this explanation Tommie! Thanks for taking the time to record this, it helped to separate the two in a much clearer down-to-earth way.

  8. Tommie says:

    Thanks Donna for the feedback and for stopping by.

    Glad I could help and please use the information to take action.

    Tommie

  9. el puto says:

    nice explanation bro. i been running both display and search network under one campaign for a year.

    the result is kinda frustrating on the part of display network since the ctr is very low.

    its time for me to separate this one.

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