Why You Should Separate Search & Display Network Campaigns Inside Google Adwords
In this video, I discuss the importance of separating search and display network campaigns for online marketers who use Google’s advertising platform Adwords.
Many people use to think the display network was useless because they had lost money using it in the past. However, the display network should be treated totally different from the search network.
I have had the majority of my success using the display network because I have invested the time necessary to understand the difference between the search network and the display network.
Google treats them differently for a number of reasons. Check out the video for more.