Why You Should Separate Search & Content Network Campaigns Inside Google Adwords

Posted by Tommie on Monday, April 6, 2009 · 12 Comments 

In this video, I discuss the importance of separating search and content network campaigns for online marketers who use Google’s advertising platform Adwords.

Many people think the content network is useless because they have lost money using it in the past. However, the content network should be treated totally different from the search network.

I have had the majority of my success using the content network because I have invested the time necessary to understand the difference between the search network and the content network.

Google treats them differently for a number of reasons. Check out the video for more.

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Filed under Advertising Online, Advice, Google Adwords Advertising, Google Content Network · Tagged with , , , , , ,

Comments
12 Responses to “Why You Should Separate Search & Content Network Campaigns Inside Google Adwords”
  1. Sam With Traffic Is King says:
    April 16, 2009 at 2:15 am

    Great stuff Tommie! Search and content network are defintely to different animals. Prior to watching your videos I had no clue what I was doing. I’m going to do more testing with video and image ads. I see a lot of opportunity with them and think they are under-utilized. Keep it up bro!

  2. Tommie says:
    April 16, 2009 at 3:14 am

    Sam, thanks for stopping by and thanks for the encouragement!

    You will still need to find low competition keywords to do well. Placement targeting works like gang busters if you research your market well enough.

    Good luck!

  3. MWhite says:
    May 22, 2009 at 8:50 am

    I really like your approach to explaining the difference between Content network and Search. You say it in a way that finally makes sense!

  4. Tommie says:
    May 25, 2009 at 8:30 pm

    Thanks MWhite for stopping by.

    I’m glad I could clear things up for you to understand the difference between the two.

  5. afrowall says:
    September 21, 2009 at 7:59 pm

    good analysis up there
    weldone

  6. Tommie says:
    September 23, 2009 at 6:27 pm

    @afrowall

    Thanks for stopping by and I appreciate the feedback.

  7. Donna Snow says:
    September 15, 2010 at 1:09 pm

    Love this explanation Tommie! Thanks for taking the time to record this, it helped to separate the two in a much clearer down-to-earth way.

  8. Tommie says:
    October 8, 2010 at 5:38 pm

    Thanks Donna for the feedback and for stopping by.

    Glad I could help and please use the information to take action.

    Tommie

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