If Warren Buffett Was Buying Traffic, He’d Probably Do This

Warren Buffett is one of the richest men on the planet and that’s not by accident. He’s also a huge philanthropist and was said to have given away large chunk of his wealth.

Warren Buffett

While doing a podcast interview over at Entrepreneur On Fire with John Lee Dumas, he made me realize that I’m cut from the same cloth as Warren Buffett when it comes to how I approach buying traffic online. Not in the financial sense (I’m not rich by any stretch of the imagination!), but in terms of the way I think for gaining a competitive advantage. I’m the type of guy that likes to zig when everyone else zags. I like doing the opposite of what the majority thinks is conventional wisdom. Come to find out, Buffett thinks the same way in terms of how approaches investing.

Here’s the quote that John shared with me during our interview when I told him the zig versus zag analogy:

“Be Fearful When Others Are Greedy and Greedy When Others Are Fearful”

The premise of that quote is exactly how I decided to approach pay per click marketing way back in 2007 when I was first starting out. I wanted to find an opportunity where nobody was looking because my gut told me an opportunity existed if I looked hard enough. When I made up my mind to tackle Adwords head on, I started reading every blog, book, and course I could find and/or afford to buy.

About 95% of all the people I was learning from all told me to stay away from the Google Content Network (Now called the Google Display Network) because it would suck dry whatever little money I had left in my rapidly dwindling bank account.

But I didn’t listen. I followed my gut and it told me the gold was in the Google Display Network because everyone else was digging in the same places where the people selling shovels were telling them to dig.

Long story short, I found a ton of success early on in the Google Display Network and I’ve been making a full time living online ever since.

Fast forward to 2013. That’s when I decided to take YouTube Ads very serious. I had been watching the space and tinkering around prior to that. But finally one day I made up my mind that it was absolutely necessary I master YouTube Ads and add it to my traffic buying arsenal. My gut (the gut strikes again!) was telling me again that there was gold to be found there. And with YouTube being such a massive traffic source, I could no longer ignore it.

Nearly 2 years later, I’m now considered one of the top experts in the world on the subject of YouTube Ads (Other people really do say this about me. I’m flattered!).

Traffic Genesis Live Hosted By Mike Filsaime & Andy Jenkins

Why is that? Why is it that others think so highly of my knowledge of YouTube Ads that they brag about me to their friends, colleagues, and clients to the point I’m getting flooded with requests for podcast interviews, speaking engagements, client referrals, etc.?

The reason is because I choose to zig when everyone else zags. It’s because I’m greedy when others are fearful, and fearful when others are greedy like Warren Buffett. That’s why I know Warren Buffett would crush it if he was an online media buyer and ppc specialist like me.

And right now in 2015, he’d be crushing it with YouTube Ads just like I am. Because he’s not afraid to follow his gut and do the opposite of what everyone else is doing.

1 Client Campaign With $0.06 Traffic Spending Over $250K + Crazy ROI

Everywhere I turn, all the rage is Facebook Ads. Now don’t get me wrong, I LOVE Facebook Ads. As a matter of fact, a large percentage of the ppc budgets we manage are for Facebook Ads.

But while everyone else is zigging on Facebook Ads, my team and I are also zagging on YouTube Ads.

If you’re like me and Warren Buffett, you know the way to getting at least one step ahead is to do the complete opposite of what everyone else is doing. That’s how you get an early mover’s advantage.

I believe if Buffett was a digital marketing expert specializing in pay per click marketing, he’d tell you you’re crazy for not doing YouTube Ads is 2015 if you truly want to grow and/or jumpstart your business online.

And if you’re as smart as I think you are, you’d listen. Here’s what I’ll say:

Click here to register for my YouTube InDisplay Advertising Masterclass so you can start zagging on YouTube Ads before it explodes in popularity among the marketing crowd. If you wait too long, the advertising costs are going to be steep. You’ve been warned!

Video Ads Academy


22 Responses to “If Warren Buffett Was Buying Traffic, He’d Probably Do This”
  1. WOW, great article Tommie and thank you for the kind mention…I am honored!

  2. Tommie says:

    Hey John, thanks for stopping by! I was honored to be on your show. I’ve studied Warren Buffett, but never knew about that quote until you mentioned it. Been thinking about that ever since you said it and thought it would be perfect for an article.

  3. Tommie is the paid marketing BOSS! Enough said :)

  4. Tommie says:

    Coming from a BOSS, that’s a HUGE compliment! Thanks for stopping by.

  5. david wolf says:

    Tommy, how have you been! Lets catch up.
    for those that dont know Tommy, he taught me everything I know about display and my firm already managed millions a year for clients. His understanding of yiutube ads is nothing short of gold.

  6. Qadeer AG says:

    Awesome Post man that the reason I am your follower :)

  7. Tommie says:

    David! Long time no talk man. I’m doing well and hope you are as well. I talk to Donny all the time and he told me about the wedding. Congrats! We should definitely catch up sometime. Thanks for stopping by and thanks for that HUGE endorsement!

  8. Tommie says:

    Thanks for the feedback @Qadeer AG

  9. Agi Anderson says:

    Enjoyed your thought provoking post! I have made lots of videos, but know nothing about YouTube ads.

  10. Awesome article Tommie! I learned more about traffic in the short time we talked, than I have ever learned before! Good stuff brother!

  11. Vincent Lin says:

    Dope. Buffet didn’t approve this message though :0

  12. Tommie says:

    Thanks for the Feedback @Agi

  13. Tommie says:

    Thanks for stopping by Lonnie! Look forward to connecting at T&C if you do decide to come through.

  14. Tommie says:

    LOL! @Vincent Lin — I should have put that in the article. “This message is NOT approved by Warren Buffett!”

  15. Ralfph says:

    Vincent Lin: If you actually spent the time to read the article correctly, you would have been smart enough to clearly see that at no time did Tommie infer that Warren Buffet was approving or endorsing him. Dope.

  16. Tommie says:

    Hey Ralfph, thanks for defending me! But I think Vincent was just making a joke and wasn’t attempting to cause any trouble. Thanks for stopping by and glad you liked the message!

  17. Peter Garety says:

    Up until today I didn’t know who you are (shame on me)! A friend of mine told me about you and after reading this post it is incredible to see your strategic thinking and leverage. Simply amazing!

    Great stuff and I think the timing for you is exceptional as well – everyone will be doing YouTube Ads, including me, and you are the MAN! Perfect Strategic Leverage!

    You are to become a Warren Buffett of online marketing! :)

    – Peter

  18. Tommie says:

    Thanks for that Peter! What’s your friend’s name that told you about me? I definitely agree that 2015 will be the year of the video ads.

  19. James Hughes says:

    Hi Tommie

    Got to your blog via facebook. This article on traffic
    Is excellent.

    I’m reasonably experienced with FB ads but your advice on you tube ads had
    given me food for thought.


    James Hughes

  20. Tommie says:

    Thanks for the feedback James!

  21. Adrian Harper says:

    Your a boss. Great article

  22. Tommie says:

    Thanks boss!