Using Twitter Search To Uncover Unlikely Keywords
In this post, I am going to show you a few tools I use and how I use them to uncover unlikely keywords you may not be using for your online marketing if you are solely relying on keyword tools.
I have been using Twitter for quite some time for my keyword research. I usually visit Twitter’s search page and start with a very broad term for a particular niche I may be involved in, thinking about entering, or helping a client do keyword research.
The first thing I start off with is Twitter search. In the search box, I type a very broad keyword with usually only one or two terms at the most. For this example, I used the term “acne” because this is a market I am considering going into because acne solution seekers seem to be hungry buyers based on my initial testing.
Once I get the search results, I will usually go deep enough to at least cover one full day.
Here is a screenshot of what I found related to this term that I had not came across before:
Since I never heard the term “glycemic” before, I decided to go use another great tool called Wikirank (Wikirank seems to no longer exist).
Wikirank used to keeps track of traffic stats for Wikipedia articles. When you start typing a broad term into the search box, they will automatically show you articles related to the term that have Wikipedia articles dedicated to them. The term “Glycemic Index” was the most related term and here is what I found:
(Chart Removed: Wikirank seems to no longer exist.)
If you notice in the chart above, this term gets a fair amount of searches daily in Wikipedia.
I also went to Google and used the Google Search-based Keyword Tool to see what Google says about volume, competition, and bid price. Here is what I found:
I also compared this data for the term “acne” to do a comparative analysis. Here is what I found:
Notice the difference in bid price and competition. The term “glycemic” has a much lower average bid price and competition for related terms versus that of “acne.”
What this means?
This could mean a few things. The first thing is that other websites may not be trying to rank for this term. When I see this I wonder: Why is this the case? Maybe this is not a high converting keyword. It could also mean that acne sufferers are uneducated about the possibilities that a low glycemic diet can offer them. It could also mean many other things, but these are the main things I wonder about since I am contemplating using this term in my marketing.
If I decided to use this term in my marketing, I would build a basic landing page that educates the reader and point out the benefits of using a low glycemic diet. I would also find an acne related product to promote as an affiliate to earn a commission.
You could also create a product around this niche keyword, build a tightly focused website, and drive traffic to it.
If you are already an acne solution provider, you could also try to rank for this keyword. You could easily grab a high ranking in the search engines with some good search engine optimization efforts.
This is just the tip of the iceberg of ways to come up with great keyword ideas if you think outside the box and stop relying on keyword tools so much. Since this post turned out to be much longer than I anticipated, I only scratched the surface of this idea to give you a broad perspective of how powerful free tools can be if you know how to use them.