The Oprah Winfrey Internet Effect
Filed under: Advertising Online, Advice, Thinking Outside The Box, keyword research
In this video I discuss how powerful Oprah Winfrey’s influence is on Internet search traffic.
If you pay attention to the recommendations that Oprah and her guests make on the show, usually it creates a very high interest in whatever the subject may be. This in turns drives Internet search traffic because people want to find out more about the subject, topic, product, etc.
Sometimes, her guests even encourage the viewers to look it up to get more information. This happened on a very recent show in which Oprah’s guest was Dr. Mehmet Oz, who was discussing a product called Resveratrol (source for article in the video).
Check out the video for more.
Link for Wikipedia Article Traffic Statistics Tool used in video (http://stats.grok.se/).
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