The Importance Of Placement Targeting Research For Your Adwords Display Network Campaigns


In this audio, I discuss the importance of Placement Targeting research for your Google Adwords Display (Content) Network campaigns.

In my opinion, placement research is sometimes more important than doing keyword research in order to create highly effective Adwords Display Network campaigns.

In a previous post on this site, I discussed why you should separate search network and display network campaigns from one another when running pay per click marketing campaigns with Google Adwords.

This audio is an extension of that post and I also plan to add more content on this blog pertaining to this subject because I have been receiving a number of requests for people who really want to find out more about how to become more successful advertising on the display network.

I encourage you to leave any questions or comments to let me know how you feel about this information and/or if you want more about this subject.

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8 Responses to “The Importance Of Placement Targeting Research For Your Adwords Display Network Campaigns”
  1. I’m just scratching the surface of this often neglected area at the moment, so this is really useful info, thanks.

  2. Tommie says:

    @ Claire

    Thanks for stopping by and I hope it helps you.

    You are not alone when it comes to this subject. Many Adwords advertisers underestimate the power of the Content Network and write it off as being no good.

    I can tell you from experience that the Content Network on Google Adwords and Placement Targeting is the secret weapon nobody talks about that can help you use Adwords like back in the old days when clicks were cheap and competition was low.

    That is why I love it. There is hardly any competition right now, so I have been exploiting it for quite some time.

    Hope to see you around.

  3. Another great (free) tool is Google’s Ad Planner tool ( Not only does it help you find placements but it also helps you take a peek into how Google categorizes the sites in the content network. **Tip, under ranking method, choose composition index for a more refined search.

  4. Tommie says:

    @ Shelley

    You make a great point about Adplanner.

    Most people have no clue that it exists and the ones that do have no clue how to use it.

    I visited your site and it looks like you have an excellent offer on Content Network training.

    How long have you been doing it?

  5. Can’t wait for you to add more content on placement targeting as this is the topic hardly covered by other SEO blogs. Thanks for sharing!

  6. Tommie says:

    Thanks for stopping by.

    Yes I will be adding more on this in the future so be sure to check back.


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