In this video I talk about the Google Conversion Optimizer tool and how it works.

If you really want to optimize your ppc campaigns with Google Adwords, then you should learn how to use this tool.

It works great for me on my Adwords content network campaigns. If you advertise on the content network, you can use this tool to increase your number of conversions and lower your cost per click. You can basically tell Google how much you are willing to pay per conversion or sale, and their system will try to get you the most clicks possible to increase the chances of you getting conversions.

Check out the video below for more.

In this video, I discuss the importance of separating search and content network campaigns for online marketers who use Google’s advertising platform Adwords.

Many people think the content network is useless because they have lost money using it in the past. However, the content network should be treated totally different from the search network.

I have had the majority of my success using the content network because I have invested the time necessary to understand the difference between the search network and the content network.

Google treats them differently for a number of reasons. Check out the video for more.