In this audio, I discuss the importance of Placement Targeting research for your Google Adwords Display (Content) Network campaigns.
In my opinion, placement research is sometimes more important than doing keyword research in order to create highly effective Adwords Display Network campaigns.
In a previous post on this site, I discussed why you should separate search network and display network campaigns from one another when running pay per click marketing campaigns with Google Adwords.
This audio is an extension of that post and I also plan to add more content on this blog pertaining to this subject because I have been receiving a number of requests for people who really want to find out more about how to become more successful advertising on the display network.
I encourage you to leave any questions or comments to let me know how you feel about this information and/or if you want more about this subject.
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