The Importance Of Placement Targeting Research For Your Adwords Content Network Campaigns Play Now | Play in Popup | Download
In this audio, I discuss the importance of Placement Targeting research for your Google Adwords Content Network campaigns.
In my opinion, placement research is sometimes more important than doing keyword research in order to create highly effective Adwords Content Network campaigns.
In a previous post on this site, I discussed why you should separate search network and content network campaigns from one another when running pay per click marketing campaigns with Google Adwords. This audio is an extension of that post and I also plan to add more content on this blog pertaining to this subject because I have been receiving a number of requests for people who really want to find out more about how to become more successful advertising on the content network.
I also discuss two tools on this audio to help you with placement targeting research. One is called Content Bully (Placement Intelligence is now my favorite paid tool!) and the other one is Adsense Finder (free tool).
I encourage you to leave any questions or comments to let me know how you feel about this information and/or if you want more about this subject.
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