In this video I talk about the Google Conversion Optimizer tool and how it works.

If you really want to optimize your ppc campaigns with Google Adwords, then you should learn how to use this tool.

It works great for me on my Adwords content network campaigns. If you advertise on the content network, you can use this tool to increase your number of conversions and lower your cost per click. You can basically tell Google how much you are willing to pay per conversion or sale, and their system will try to get you the most clicks possible to increase the chances of you getting conversions.

Check out the video below for more.