In this video, I discuss the importance of separating search and display network campaigns for online marketers who use Google’s advertising platform Adwords.

Many people use to think the display network was useless because they had lost money using it in the past. However, the display network should be treated totally different from the search network.

I have had the majority of my success using the display network because I have invested the time necessary to understand the difference between the search network and the display network.

Google treats them differently for a number of reasons. Check out the video for more.

In this video I discuss how powerful Oprah Winfrey’s influence is on Internet search traffic.

If you pay attention to the recommendations that Oprah and her guests make on the show, usually it creates a very high interest in whatever the subject may be. This in turns drives Internet search traffic because people want to find out more about the subject, topic, product, etc.

Sometimes, her guests even encourage the viewers to look it up to get more information. This happened on a very recent show in which Oprah’s guest was Dr. Mehmet Oz, who was discussing a product called Resveratrol (source for article in the video).

Check out the video for more.

Link for Wikipedia Article Traffic Statistics Tool used in video (http://stats.grok.se/).