Whether you’re doing Youtube Ads, PPC, Google Adwords, Media Buys, Facebook, etc., there’s one piece of the equation you probably haven’t heard many other people talking about that can take your efforts to the next level.
I’ve been doing paid media for almost 7 years, and it wasn’t until about 2 years ago that I starting focusing more on this piece of the puzzle.
I wrote about it on my Facebook Page as you can see in the embedded post below. You need to read this if you’re looking for a breakthrough.
P.S. At the end, I give some great resources for further reading.
In this video, I’ll have an in-depth conversation with you about the concept of tracking your ads and understanding your numbers as they relate to key metrics that matter in terms of being able to profitably acquire traffic to your website.
Very often, I run into clients and potential clients who struggle with these 2 critical concepts. Many times, they understand these concepts when I explain them but they’ve never had anyone to take time to break it down or maybe they’ve never dealt with other providers who knew enough about these concepts to help them with it.
Let me know in the comments if you have any questions and also tell me if you like these sort of videos. The positive (or negative) feedback will let me know whether I should keep doing videos like this or not.
So I decided to try something different with this video!
The message in it is very, very clear and if you have been struggling to figure which way to turn in relation to doing Paid Traffic, then this video is a must for you.
Plus, you should get a kick out of it since I’m doing some stuff that is outside of the normal boring stuff I used to do.
Check out the video below and don’t forget to leave me some comment luv once you finish watching it.
I know you are thinking:
What The Hell Is Bidphobia?
Bidphobia is a term I coined that describes the fear people have when buying Content-Based Ads for Online Advertising to get web traffic to their websites, affiliate links, etc.
Whether it’s Media Buying, Google Content (Display) Network, Facebook Ads, Plenty Of Fish, Pay Per View, etc., being able to bid high enough to get impressions for your ads is critical during the data gathering stage.
When it comes to advertising that is based around content, getting little to no impressions for your ads equals DOOMED FOR FAILURE.
Without impressions, there is ZERO chance for getting people to click your ads. No clicks on your ads means ZERO chance of getting your offer seen by your target audience. And of course, we know what happens in the end: FAILURE.
Also, the most important factor in the beginning of any traffic buying campaign is data gathering. This critical information is highly necessary in order to optimize your campaigns for performance and profitability over time.
When you are afraid to bid high enough, you are basically setting yourself up for failure almost every time. You have to be willing to get the impressions to be seen in order to get the data you need to determine if you can make a profit.
Is there a cure for Bidphobia?
Of course there’s a cure! But it will only work for those that are willing to take the necessary steps.
If you are too afraid to bid high enough to get your ads showing, traffic buying is probably not for you.
On the other hand, if you understand the importance of taking the steps you need to take you are a great candidate for becoming a successful traffic buying advertiser.
Stay tuned for more on this subject! If you like what you read so far, I got some stuff you are going to love.