If you have been following me for a considerable amount of time, I am sure you have heard me mention Twitter Search being the next generation search engine.
I have been using it for quite some time to do keyword research as documented in a previous post detailing how I use Twitter Search To Uncover Unlikely Keywords.
I also discuss in another video how Twitter affects your Google PageRank and what this means for you.
This new finding is particularly important to me because the big “G” seems to be putting a lot of stock into Twitter even though they don’t own them… YET.
Watch the video below to see what is happening now, and don’t forget to leave comments below.
In this video I talk about the Google Conversion Optimizer tool and how it works.
If you really want to optimize your ppc campaigns with Google Adwords, then you should learn how to use this tool.
It works great for me on my Adwords Display Network campaigns.
If you advertise on the display network, you can use this tool to increase your number of conversions and lower your cost per click. You can basically tell Google how much you are willing to pay per conversion or sale, and their system will automatically optimize your campaigns to get you conversions at or below what you believe your specific conversion is worth.
Check out the video below for more.
In this video, I discuss Google PageRank and how it relates to social media.
If you are using Twitter, or any other social media website, more than likely your profile has a Google PageRank.
Why is this important?
There are many reasons why this important, but the main aspect I believe to be most important is for branding purposes. Building a brand takes a considerable amount of time and resources, so you should make sure you are capitalizing on your hard work before someone else uses it to their advantage.
Check out the video for more and thanks for stopping by.
P.S. Leave me some comments and tell me what you think!
In this video, I discuss the importance of separating search and display network campaigns for online marketers who use Google’s advertising platform Adwords.
Many people use to think the display network was useless because they had lost money using it in the past. However, the display network should be treated totally different from the search network.
I have had the majority of my success using the display network because I have invested the time necessary to understand the difference between the search network and the display network.
Google treats them differently for a number of reasons. Check out the video for more.