I know you are thinking:

What The Hell Is Bidphobia?

Bidphobia is a term I coined that describes the fear people have when buying Content-Based Ads for Online Advertising to get web traffic to their websites, affiliate links, etc.

Whether it’s Media Buying, Google Content (Display) Network, Facebook Ads, Plenty Of Fish, Pay Per View, etc., being able to bid high enough to get impressions for your ads is critical during the data gathering stage.

When it comes to advertising that is based around content, getting little to no impressions for your ads equals DOOMED FOR FAILURE.

Without impressions, there is ZERO chance for getting people to click your ads. No clicks on your ads means ZERO chance of getting your offer seen by your target audience. And of course, we know what happens in the end: FAILURE.

Also, the most important factor in the beginning of any traffic buying campaign is data gathering. This critical information is highly necessary in order to optimize your campaigns for performance and profitability over time.

When you are afraid to bid high enough, you are basically setting yourself up for failure almost every time. You have to be willing to get the impressions to be seen in order to get the data you need to determine if you can make a profit.

Is there a cure for Bidphobia?

Of course there’s a cure! But it will only work for those that are willing to take the necessary steps.

If you are too afraid to bid high enough to get your ads showing, traffic buying is probably not for you.

On the other hand, if you understand the importance of taking the steps you need to take you are a great candidate for becoming a successful traffic buying advertiser.

Stay tuned for more on this subject! If you like what you read so far, I got some stuff you are going to love.

This is a question I get asked all the time!

Since I consider myself an Expert on this subject, whenever I meet new people I let them know what I do by summarizing my strengths.

I always do my best to explain it as best as I can because usually the person asking this question doesn’t have a clue about Google Adwords and Pay Per Click marketing.

I also get this question from people who do understand Pay Per Click marketing, but think it is all related to the results they see when they do a Google search.

Well, what better way to explain it than let the big “G” do the work for me.

Here is a short video that I found as a reference for one of my recent potential customers. He said this video made “perfect sense” and that he “totally got it” after watching it.

Please leave comments and/or feedback.


In this audio, I discuss the importance of Placement Targeting research for your Google Adwords Display (Content) Network campaigns.

In my opinion, placement research is sometimes more important than doing keyword research in order to create highly effective Adwords Display Network campaigns.

In a previous post on this site, I discussed why you should separate search network and display network campaigns from one another when running pay per click marketing campaigns with Google Adwords.

This audio is an extension of that post and I also plan to add more content on this blog pertaining to this subject because I have been receiving a number of requests for people who really want to find out more about how to become more successful advertising on the display network.

I encourage you to leave any questions or comments to let me know how you feel about this information and/or if you want more about this subject.

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In this video I talk about the Google Conversion Optimizer tool and how it works.

If you really want to optimize your ppc campaigns with Google Adwords, then you should learn how to use this tool.

It works great for me on my Adwords Display Network campaigns.

If you advertise on the display network, you can use this tool to increase your number of conversions and lower your cost per click. You can basically tell Google how much you are willing to pay per conversion or sale, and their system will automatically optimize your campaigns to get you conversions at or below what you believe your specific conversion is worth.

Check out the video below for more.

In this video, I discuss the importance of separating search and display network campaigns for online marketers who use Google’s advertising platform Adwords.

Many people use to think the display network was useless because they had lost money using it in the past. However, the display network should be treated totally different from the search network.

I have had the majority of my success using the display network because I have invested the time necessary to understand the difference between the search network and the display network.

Google treats them differently for a number of reasons. Check out the video for more.