Whether you’re doing Youtube Ads, PPC, Google Adwords, Media Buys, Facebook, etc., there’s one piece of the equation you probably haven’t heard many other people talking about that can take your efforts to the next level.
I’ve been doing paid media for almost 7 years, and it wasn’t until about 2 years ago that I starting focusing more on this piece of the puzzle.
I wrote about it on my Facebook Page as you can see in the embedded post below. You need to read this if you’re looking for a breakthrough.
P.S. At the end, I give some great resources for further reading.
This is a question I get asked all the time!
Since I consider myself an Expert on this subject, whenever I meet new people I let them know what I do by summarizing my strengths.
I always do my best to explain it as best as I can because usually the person asking this question doesn’t have a clue about Google Adwords and Pay Per Click marketing.
I also get this question from people who do understand Pay Per Click marketing, but think it is all related to the results they see when they do a Google search.
Well, what better way to explain it than let the big “G” do the work for me.
Here is a short video that I found as a reference for one of my recent potential customers. He said this video made “perfect sense” and that he “totally got it” after watching it.
Please leave comments and/or feedback.
In this video, I interview Adwords Guru Greg Cesar from The Adwords Dominator.
Greg Cesar is not the typical guru. He actually practices what he teaches and in this interview I ask him for some advice that I think anyone who is trying to run a successful online business should take note of.
Be sure to pay attention because Greg gives me some excellent advice! And as always, comments and feedback are welcome.
In this audio, I discuss the importance of Placement Targeting research for your Google Adwords Display (Content) Network campaigns.
In my opinion, placement research is sometimes more important than doing keyword research in order to create highly effective Adwords Display Network campaigns.
In a previous post on this site, I discussed why you should separate search network and display network campaigns from one another when running pay per click marketing campaigns with Google Adwords.
This audio is an extension of that post and I also plan to add more content on this blog pertaining to this subject because I have been receiving a number of requests for people who really want to find out more about how to become more successful advertising on the display network.
I encourage you to leave any questions or comments to let me know how you feel about this information and/or if you want more about this subject.
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