Have you been looking for a way to streamline posting content to your fanpage? Are you looking for ways to improve your Edgerank? If so, keep reading.
By the time you’re finished reading this quick post, you’ll be able to take the tactics I’ve posted below and tweak them for your own use the next time you’re stumped about what to post on your fanpage that will actually engage your fans and help improve your edgerank all at the same time. More organic reach means less money buying ads. So feel free to come back later and just swipe them, edit them, and boom!
First off I have to warn you. At my core, I’m really just a guy who just loves buying traffic and analyzing data to convert that traffic into positive ROI. So although I’m an expert a buying and converting traffic, I’m no expert at fanpage engagement or social media.
What inspired me to create these ‘templates” for creating content for social media is that recently I’ve been asked by some of my clients to help them get more traffic and sales from their fanpages and social media in general. So that’s where this is all coming from. Stuff I’ve helped them with that has worked. I figured if it was valuable stuff them, it’s probably valuable to you as well.
I’ve sucked at this on my own personal page for so long because I’ve always been of the mindset that if I want traffic, I’ll just buy it. So I saw helping others with this as a challenge (I love challenges!) and an opportunity to expand my skillset.
What I’m sharing below are proven tactics you can use to help boost engagement and ultimately get more traffic, leads and sales from your fanpage. I know you’re already smart enough to know why you need to engage your fans, so I won’t bore you talking about that.
But here’s another warning. These are just tactics and should only be a small part of your overall strategy to generate revenue and a positive ROI from your fanpage. The main purpose of using the stuff I’ll share below is to get in your fans’ newsfeeds more often so that when you post revenue generating stuff more of them will see your posts and click your links. You also have to be warned that just getting them off Facebook doesn’t mean sales will magically happen. You still need to know how to convert traffic whether it’s generating the lead to close on the phone or getting someone to purchase your products and services online.
So now that I got all that out the way (whew!), here they are:
The “Rank These In Order” post tactic
The idea is to have your fans rank something that’s relevant to them in order of importance. For example, I’m in the digital marketing arena and I’d want to use something related to what I do.
Here’s an actual example I’ve used that worked really well: Comment below and rank these 5 traffic sources in order of importance to your business: Google Adwords, Facebook, LinkedIn, Pinterest, Youtube.
The “Hypothetical Question” post tactic
This one is pretty straight forward. You want them to pick the best option using a hypothetical question. Here’s an example of a fill in the blank template: Would you rather ____? -OR- Would you rather _____?
Here’s an example of how to use it: Would you rather have 100% ROI on your marketing with a limited reach? -OR- Would you rather have a 10% ROI with unlimited reach potential?
As you can see, the question makes them think. It’s a hypothetical question and doesn’t necessarily have to have a right or wrong answer. But in the example above, the way someone answers that question would be a way for me to qualify them as a potential client. I like people working with people who think like me. Choosing 10% ROI with unlimited reach potential is having the ability to scale and make way more money. My top clients all have this mindset and because of it I can make more money working with them.
The “Quote” post tactic
People love quotes! Someone who use the strategy very well is Sandi Krakowski. Below I’ve embedded an example of one of her posts using this tactic with one of her own quotes embed in an image. You can do this without an image and it works well. You can also borrow a quote and put it in an image and be sure to give proper credit. Lots of way to leverage this one.
The “Fill In The Blank Teaser” post tactic
You’ve probably seen one of these before. Someone asks asks you to finish a sentence by typing your answer in the comments. If you’re anything like me, you’ve probably completed a few of these. It’s a quick and easy way to boost engagement as these type posts get lots of responses quickly whether on your fanpage or personal profile.
Here’s an example: It’s Fill in the Blank Friday. This weekend, I’m looking forward to ________ !
The “A vs. B Question” post tactic
I’ve seen these posts get crazy engagement. You basically have one thing versus another thing. You ask a question that you already know the answer for and get people to comment what they think A or B. You then promise to reveal the results in the comments.
I saw one of my friends do this on his fanpage and after seeing the response he received when his fanpage had a much smaller following, it made me take notice. At that point, I swiped the concept and have since helped others modify it to fit their particular situation. Works like a charm!
The “What’s The First Word You See Image” post tactic
This one is epic, which is why I saved it for last. I got the original idea from a thread on the Warrior Forum. You have to be a member to view the original thread found here. If you’re not a member, here’s a link to an screen capture image of the post. I’ve embedded the actual FB page post below:
I’ve tested this and I can tell you it works like gangbusters! Here’s what I did to create my own version:
- Go to Puzzle Maker dot com (it’s free) and click on “Word Search Puzzle”
- Enter the Title and Subtitle.
- Enter at least 4 words you’d want people to see. I say four because the more words you add, the bigger the puzzle size and you want it to be a decent size. Make sure they are relevant to your niche. Preferably, they are words that are associated with the outcomes your product, service, etc provides.
- Click “Create Puzzle”
- Take a screen capture of the puzzle it generates with your favorite screen capture tool. Then crop out everything except the puzzle itself.
Once you’ve created your own version (or just swipe his from the thread), use the template like the layout in the Warrior Forum thread link above, post it to your fanpage, and watch the magic!
Do you have or know of any other fanpage engagement boosting tactics that are easy so swipe and deploy? If so, post them in the comments below.
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