I know you are thinking:
What The Hell Is Bidphobia?
Bidphobia is a term I coined that describes the fear people have when buying Content-Based Ads for Online Advertising to get web traffic to their websites, affiliate links, etc.
Whether it’s Media Buying, Google Content (Display) Network, Facebook Ads, Plenty Of Fish, Pay Per View, etc., being able to bid high enough to get impressions for your ads is critical during the data gathering stage.
When it comes to advertising that is based around content, getting little to no impressions for your ads equals DOOMED FOR FAILURE.
Without impressions, there is ZERO chance for getting people to click your ads. No clicks on your ads means ZERO chance of getting your offer seen by your target audience. And of course, we know what happens in the end: FAILURE.
Also, the most important factor in the beginning of any traffic buying campaign is data gathering. This critical information is highly necessary in order to optimize your campaigns for performance and profitability over time.
When you are afraid to bid high enough, you are basically setting yourself up for failure almost every time. You have to be willing to get the impressions to be seen in order to get the data you need to determine if you can make a profit.
Is there a cure for Bidphobia?
Of course there’s a cure! But it will only work for those that are willing to take the necessary steps.
If you are too afraid to bid high enough to get your ads showing, traffic buying is probably not for you.
On the other hand, if you understand the importance of taking the steps you need to take you are a great candidate for becoming a successful traffic buying advertiser.
Stay tuned for more on this subject! If you like what you read so far, I got some stuff you are going to love.