In the last 2 days, I have had several conversations with people who think advertising on the Internet is completely different than advertising on Mobile devices.
They also all wanted to vent their frustration with me about how they can’t seem to get anything going for their own Internet businesses.
In each situation, I kept trying to get them all to understand that Advertising and Marketing has changed in almost a century. (Maybe longer than that, but I don’t study stuff beyond that point.)
In a nutshell, here is what I want you to understand if you are having this same issue:
Advertising and Marketing hasn’t changed! Only the medium we use to get our message across changes.
I was telling one guy the story of how Sears went from a mail order catalog business to being the largest retailer in the United States at one point.
Here is the link to the Wikipedia article about Sears if you want to read more about them.
But what many people don’t realize about Sears was that Richard Sears, the man who started Sears in the late 19th century, was a master copywriter.
His copywriting skills is what gave him an advantage over his competition.
Basically, he was able to master the art of writing words that were designed to get people to want to buy the stuff in his catalog.
Now he also had to compete in price as well and understand the wants, needs, desires of his target audience, etc.
But nonetheless, his unique skills gave him that competitive advantage over other companies who were advertising and marketing to the same audience.
What’s you competitive advantage?
What’s your unique skill set?
(If you can’t answer the two questions above, you have a serious problem that is hindering your ability to be successful with your advertising and marketing strategy.)
In the late 19th century, mail order was the premiere method for advertising and marketing.
It was on the cutting edge of the times.
Then radio came along…
Then TV…
Then the Internet…
Now Mobile is emerging as the new medium that everyone is touting as being the “Next Big Thing.”
But the basic foundation of Advertising and Marketing is still the same as it was many, many years ago.
And it ain’t changing no time soon!
The only thing you should really be focusing on is being able to send a clear message to your target audience about what you have to offer and how it will add value to their lives in some way.
If you can’t effectively get your message across, you will be unsuccessful regardless of what medium you choose.
Whether you are using the Internet, Mobile, or any other medium for Advertising and Marketing, you really need to understand that the medium doesn’t matter as much as many people like to make it seem.
Any message can be adapted to be effective for any medium with the right tweaking.
And when you get people to your offer, you need to have a strong enough offer to “seal the deal.”
It’s all about traffic and conversions at the end of the day.
Can you get eyeballs to your offer?
When you get them to your offer, can you convert them?
(Here are two more very important questions you need to ask yourself that’s much more important than worrying about what medium to use.)
There are many advertising and marketing mediums that exist today and many more may be created before it is all said and done.
But one thing is for sure:
The basic foundations for Advertising and Marketing hasn’t changed.
Post your comments, issues, etc. below and continue the conversation. 
The video below is a follow up my last post titled “I’m Divorcing Google…” and it clarifies a few things many people seemed to have missed.
The underlying reasoning behind the story has a lesson in it.
Watch the video for more.
Leave your comments and feedback below!
I married her about 4 years ago.
At first, she made it really hard for me to understand her. Basically, she was taking my money and giving me nothing in return. It was her way of telling me I had to pay my dues to gain her loyalty to what I so desperately wanted from her.
Then one day, it happened. She started being kind to me and that’s when I feel in love.
We started having some insanely wonderful days together. She was giving me all I wanted and more. As a matter of fact, she had so much to give that I couldn’t keep up with all she had to offer.
So I decided to marry her and engulf myself in everything she was about. I wanted to know everything there was to know about her because our relationship was producing some outstanding results.
And for nearly two years, we had a great marriage. I made her happy and she made me happy. She made me very, very happy. I remember days waking up to check with her and I would be blown away at how lucky I was to have her in my life.
Then one dreaded day in December 2009, she pushed me out. With no explanation, no warning, no nothing. She wanted me gone and I was devastated.
Since things had been going so great, I had to figure out a way to fix things. Eventually I would figure out a way to get back in her good graces, only to be pushed out again. That happened several times before I said enough is enough.
So I started seeing others and I quickly found out that there were plenty of them who wanted to give me what I needed. And they didn’t make it nearly has hard as she did.
We still talk from time to time though. But things are different now because I realized that I didn’t need her as much as I thought I did.
So after many months going back and forth with her and trying to play her games so I could still get what I needed from her, I have decided to move on with my life.
I will still communicate with her on a regular basis because we are tied to each other through other relationships, but no longer will I try so hard to be in her life.
For all the reasons stated above, I’m no longer going to use Google’s name in reference to my expertise. I’m so much more than a Google Adwords expert thanks to her.
Because she pushed me out and forced me to look for alternatives, it made me learn so much more and allowed me to become the man I am today.
So thanks Google for pushing me in the direction I’m going today.
In my latest video, I discuss what I call “The Traffic Trifecta.”
The reason for doing this video is simple. I have advised too many people that do not understand that it takes more than just traffic to a website to make money.
Not only do you need to get traffic, but you also need a few other important ingredients if you really want to convert visitors to buyers.
Since I often find many people who do not understand these basic principles of making money online with their website, affiliate offers, etc., I figured this short video explanation could really help the people who also read this blog as well.
Enjoy the video!
Also, share this with your friends and colleagues and please leave feedback in the comment section below if you find that this information is valuable.
If you really want to come through in creating money online with CPA Networks, you need to recognize 5 important points.
1. GET UP TO SPEED! Before you try to join a CPA affiliate network, teach yourself. Understand and get comfortable with electronic marketing and its vernacular – Cost Per Action, Pay Per Click, Cost Per Lead, Cost Per Sale and the like. Outstanding coursewares exists online linked specifically to Cost Per Action marketing. Before you buy a course, check it out cautiously to get your moneys worth. Then get cracking!
2. GET ACCEPTED INTO MORE THAN ONE CPA NETWORK. Getting accepted into a CPA network is not necessarily easy because Cost Per Action Networks may be looking for higher caliber marketers than many affiliate marketing networks. Research available CPA reviews for information. Pay attention to the details. Then apply. Dont be intimidated by the application questions ” respond as well as you can.
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