In my humble opinion, I believe that in the very near future the people who will be crushing it online are the people who accept the fact that they need to continually optimize and adapt.
Think about this…
In almost every niche market you can imagine, there’s someone with a website who’s serving that market. As more people continue to use the internet to solve their problems, eventually more competitors will pop up because they will soon realize they need to be online. (where the action is happening)
Enter the competition.
Guess what happens next?
The people who are already crushing it are going to have to step up their game if they want to maintain.
Because you’d be a fool to think your competition isn’t as smart as you are. They have access to the same resources as you. David beat Goliath because everyone thought that since he was overmatched and undersized, he wouldn’t stand a chance.
In order to maximize your potential, you must optimize on a regular basis and adapt to changes. The goal is to continually improve so that customer acquisition becomes easier. You should always work on improving your ability to turn traffic into leads and customers.
Not only do you need to optimize your ability to convert traffic, but you also need to optimize for retention. Don’t just kick butt at converting traffic, have world class customer service in order to retain your customer base. I guarantee you’ll sell a crap load more stuff on the backend once they become a raving fan of your business.
Whether you offer additional products and services throughout your marketing funnel or just make relevant and useful referrals, you’ll thrive. I double dog dare you to offer world class customer service. (if you take me up on my dare, you’ll thank me later :-))
The kind if optimization I’m talking about isn’t just how well you can get people to take the actions you want them to take. It’s also about how well you measure up against the other options (or distractions) they have, how well you can explain why your offer is better, and the ability to deliver on your promise.
The kind of optimization I’m talking about is more than just numbers in a spreadsheet. It’s more than about how much revenue per lead you generate. It’s more than about that positive ROI you love to brag about. People want to feel like what they give you is worth less than what you give them. Whether it’s our information or our credit card, we all want to feel like the value we receive is greater than what we gave up to get it.
Don’t you want that too? Don’t you want to deal with people who show they’re sincere? If you want that, your customers want it too.
So embrace the fact that if you don’t optimize and adapt, your online business will die a slow and painful death.
One last point:
Transparency is vital.
The best ways to set yourself apart right now…
Become more open and transparent. Be a human. Be yourself and be honest.
You can blame social media if you want to point fingers. It’s the main reason why transparency is so vital in this ever evolving internet climate. Heck, Mark Zuckerburg’s vision is “to make the world more open and connected.”
Finally, here’s a quick summary:
Optimize for conversions by doing a better job explaining why your offer is the best option and create a clear path to action.
Optimize for retention by offering world class customer service that your competition will envy and your customers will rave about.
Deliver what you promised and deliver it in a way where the value is greater than expected.
Be sincere and show that you really do care.
Embrace change and adapt. The rule of thumb is to stay at least 3 steps ahead of the competition.
Be as transparent as possible and be yourself. Show that you’re human and that you’re open and available.
This is a public service announcement. Ignore at your own risk.
So I decided to try something different with this video!
The message in it is very, very clear and if you have been struggling to figure which way to turn in relation to doing Paid Traffic, then this video is a must for you.
Plus, you should get a kick out of it since I’m doing some stuff that is outside of the normal boring stuff I used to do.
Check out the video below and don’t forget to leave me some comment luv once you finish watching it.
In my latest video, I discuss what I call “The Traffic Trifecta.”
The reason for doing this video is simple. I have advised too many people that do not understand that it takes more than just traffic to a website to make money.
Not only do you need to get traffic, but you also need a few other important ingredients if you really want to convert visitors to buyers.
Since I often find many people who do not understand these basic principles of making money online with their website, affiliate offers, etc., I figured this short video explanation could really help the people who also read this blog as well.
Enjoy the video!
Also, share this with your friends and colleagues and please leave feedback in the comment section below if you find that this information is valuable.
This is an interview I did with Internet and Mobile marketing expert Howie Schwartz.
At the time of this interview, I caught up with Howie at the World Internet Summit here in Atlanta. I didn’t realize how much we had in common in terms of our interests in the world of marketing until I saw Howie’s presentation that day.
I later found out that Howie is also very much and expert in the field of Mobile Marketing, which is also a passion of mine.
Pay very close attention to what Howie is saying in this video, because he and I share a fundamental belief in how to approach keyword research the proper way to get the most benefit from the search engines.
And don’t forget, please leave any comments and/or suggestions.
This is a question I get asked all the time!
Since I consider myself an Expert on this subject, whenever I meet new people I let them know what I do by summarizing my strengths.
I always do my best to explain it as best as I can because usually the person asking this question doesn’t have a clue about Google Adwords and Pay Per Click marketing.
I also get this question from people who do understand Pay Per Click marketing, but think it is all related to the results they see when they do a Google search.
Well, what better way to explain it than let the big “G” do the work for me.
Here is a short video that I found as a reference for one of my recent potential customers. He said this video made “perfect sense” and that he “totally got it” after watching it.
Please leave comments and/or feedback.