I actually learned this technique from a coaching student of mine who took my course on List Building and Lead Generation using Google’s Display Network.

From what he shared with me and with his permission, I decided to teach others this method to help you achieve success and show you how to build a real online business.

Whether you want to do Affiliate Marketing or if you currently have your own products, this method will give you a fresh new approach to generating more revenue for your online business.

For a limited only, you can get access to a Webinar Replay and also download the Exclusive Report for FREE.

Just click the image below for more details.

Click Here For Free Webinar & Exclusive Report

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At the time of this interview, I caught up with Howie at World Internet Summit here in Atlanta. I didn’t realize how much we had in common in terms of our interests in the world of marketing until I saw Howie’s presentation that day.

I later found out that Howie is also very much and expert in the field of Mobile Marketing, which is also a passion of mine.

Pay very close attention to what Howie is saying in this video, because he and I share a fundamental belief in how to approach keyword research the proper way to get the most benefit from the search engines.

And don’t forget, please leave any comments and/or suggestions.

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I previously wrote an article here on my blog about Making Money Offline With Online Skills, in which I discuss the ever growing opportunity for anyone with basic internet marketing skills to make a living servicing offline brick and mortar businesses.

But the videos below takes making money offline to another dimension.

It is a strategy “So Easy A Caveman Can Do It” if and and only if….YOU TAKE ACTION!

Watch both videos to see what I mean and be sure to leave some comments.

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If you want more information on how to leverage Google Buzz, check out Google Buzz Secrets.

If you have been following me for a considerable amount of time, I am sure you have heard me mention Twitter Search being the next generation search engine.

I have been using it for quite some time to do keyword research as documented in a previous post detailing how I use Twitter Search To Uncover Unlikely Keywords.

I also discuss in another video how Twitter affects your Google PageRank and what this means for you.

This new finding is particularly important to me because the big “G” seems to be putting a lot of stock into Twitter even though they don’t own them… YET.

Watch the video below to see what is happening now, and don’t forget to leave comments below.

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It is also the underlying thought process of how I was able to develop my keyword research strategy for doing market research to find hungry buyers. This ultimately led to the creation of my very first internet marketing related product Keyword Mastery.

I hope you enjoy the video below and please leave any comments and/or suggestions. I love receiving feedback as it lets me know that I am providing valuable information that my readers appreciate!

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You can also read my post about Finding The Right Keywords.

The #1 secret that most internet marketing gurus are desperately trying to hide from you is that you should stop chasing keywords. You should always (I mean ALWAYS) start with the market or niche first. Here’s why:

1. If you take the time to understand your market, they will tell you what keywords you need to use to captivate them.
2. If you take the time to really research your market on the front end, you will save a ton of time on the back end as well as make a higher return on your investment.
3. People are not stupid. They know when you are blowing smoke or you are sincere about providing a real solution to their problems. It’s like getting to know someone on a first date, you won’t do well if the other person senses that you are not willing to take a real interest in them.

Here are some reasons so called gurus don’t want you to know this:

1. Many of them don’t know much more than you so they want you to believe them in order to sell you something. I was at the most recent StomperNEt Live event and one of the speakers stated that most SEO consultants don’t know what the hell they are doing. They want you to think that it is so difficult because they want to take your money.
2. Keyword research software companies have a vested interest in making you believe that starting with keywords first is the right thing to do. They want you to believe that their product is the magic bullet that solves all your market research issues. To be fair though, there are many excellent keyword software companies that provide really excellent training to help you understand how to fully benefit from their products and care about you and your business.
3. If you are ignorant or misinformed, it is easier to force you into some type of continuity program that provides no real value while they continue to milk you for money month after month. Continuity and membership programs are hot right now so there are a lot of snake oil salesmen trying to force you into a continuity that has no value.

You may be wondering by now, what should I do? In my opinion, there are at least 20 questions you should be asking yourself before you make any decision about how to approach market research to be more successful online. Since these 20 questions can vary from one market to the next, I am going to give you 5 basic questions you should ask yourself that can relate to any market pertaining to online marketing.

1. Do I have a full understanding of my target market in terms of what they want in the online space? You should have a clear picture of your target market and what triggers affect your market online.
2. Do I have any idea of what products or service are in demand in my market or niche online? There may be products or services in your market that may be in high demand, but either not available online or not being serviced properly by the current offers your market is seeing.
3. Do I know what is already selling online for my market or niche in places like Amazon, eBay, etc.? This is the easiest thing to do. Find what is already selling online then go make something better and cheaper than the competition.
4. Do I know the online commercial intent for my market? This means, understanding whether your market likes to purchase goods or services online or not. Some markets have not caught up with the online aspect of making buying decisions on the internet and you should know this before you spend a big investment of time or money to offer an online solution for something your market may not even be interested in. A great place to start for this is Microsoft’s Adlabs for Online Commercial Intent.
5. Do I understand the demographics of my market well enough so that I can find out where they hang out? If you can pull this one off, you can increase your online marketing ROI by huge numbers. There are tons of resources online to help you with figuring out where your market likes to hang out. You can also use services like Twitter to find out about your market. I wrote a post about Using Twitter For Keyword Research you should check out. Demographics marketing was the single most important factor that allowed me to finally become successful online. I was able to key in on a very specific market because I knew where they liked to hangout. Then I was very aggressive in getting their attention so I could show them my offer that was laser targeted.

Ok, so this is the end of the rant and I hope the light bulbs started going off. If you go and apply some of this information to your online business, I am certain it will help increase your profitability. If you are new to internet marketing, then hopefully you will take this information and run with it.

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In this quick video, C.F. and I give you a quick overview of her new product Get Linked Out, which teaches you a very simple step by step process of how to use LinkedIn to get highly targeted, high quality traffic.

Check the video.

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I have been using Twitter for quite some time for my keyword research. I usually visit Twitter’s search page and start with a very broad term for a particular niche I may be involved in, thinking about entering, or helping a client do keyword research.

The first thing I start off with is Twitter search. In the search box, I type a very broad keyword with usually only one or two terms at the most. For this example, I used the term “acne” because this is a market I am considering going into because acne solution seekers seem to be  hungry buyers based on my initial testing.

Once I get the search results, I will usually go deep enough to at least cover one full day.

Here is a screenshot of what I found related to this term that I had not came across before:

Since I never heard the term “glycemic” before, I decided to go use another great tool called Wikirank.

Wikirank keeps track  of traffic stats for Wikipedia articles. When you start typing a broad term into the search box, they will automatically show you articles related to the term that have Wikipedia articles dedicated to them. The term “Glycemic Index” was the most related term and here is what I found:

If you notice in the chart above, this term get a fair amount of searches daily in Wikipedia.

They way I see it is that based on the fact that this article is ranked #1 in Google for the term “glycemic,” it gets the majority of the search volume for the term rather than other companies or websites.

I also went to Google and used the Google Search-based Keyword Tool to see what Google says about volume, competition, and bid price. Here is what I found:

I also compared this data for the term “acne” to do a comparative analysis. Here is what I found:

Notice the difference in bid price and competition. The term “glycemic” has a much lower average bid price and competition for related terms versus that of “acne.”

What this means?

This could mean a few things. The first thing is that other websites may not be trying to rank for this term. When I see this I wonder: Why is this the case? Maybe this is not a high converting keyword. It could also mean that acne sufferers are uneducated about the possibilities that a low glycemic diet can offer them. It could also mean many other things, but these are the main things I wonder about since I am contemplating using this term in my marketing.

Conclusion

If I decided to use this term in my marketing, I would build a basic landing page that educates the reader and point out the benefits of using a low glycemic diet. I would also find an acne related product to promote as an affiliate to earn a commission.

You could also create a product around this niche keyword, build a tightly focused website, and drive traffic to it.

If you are already an acne solution provider, you could also try to rank for this keyword. You could easily grab a high ranking in the search engines with some good search engine optimization efforts.

This is just the tip of the iceberg of ways to come up with great keyword ideas if you think outside the box and stop relying on keyword tools so much. Since this post turned out to be much longer than I anticipated, I only scratched the surface of this idea to give you a broad perspective of how powerful free tools can be if you know how to use them.

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If you pay attention to the recommendations that Oprah and her guests make on the show, usually it creates a very high interest in whatever the subject may be. This in turns drives Internet search traffic because people want to find out more about the subject, topic, product, etc.

Sometimes, her guests even encourage the viewers to look it up to get more information. This happened on a very recent show in which Oprah’s guest was Dr. Mehmet Oz, who was discussing a product called Resveratrol (source for article in the video).

Check out the video for more.

Link for Wikipedia Article Traffic Statistics Tool used in video (http://stats.grok.se/).

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