In my humble opinion, I believe that in the very near future the people who will be crushing it online are the people who accept the fact that they need to continually optimize and adapt.
Think about this…
In almost every niche market you can imagine, there’s someone with a website who’s serving that market. As more people continue to use the internet to solve their problems, eventually more competitors will pop up because they will soon realize they need to be online. (where the action is happening)
Enter the competition.
Guess what happens next?
The people who are already crushing it are going to have to step up their game if they want to maintain.
Because you’d be a fool to think your competition isn’t as smart as you are. They have access to the same resources as you. David beat Goliath because everyone thought that since he was overmatched and undersized, he wouldn’t stand a chance.
In order to maximize your potential, you must optimize on a regular basis and adapt to changes. The goal is to continually improve so that customer acquisition becomes easier. You should always work on improving your ability to turn traffic into leads and customers.
Not only do you need to optimize your ability to convert traffic, but you also need to optimize for retention. Don’t just kick butt at converting traffic, have world class customer service in order to retain your customer base. I guarantee you’ll sell a crap load more stuff on the backend once they become a raving fan of your business.
Whether you offer additional products and services throughout your marketing funnel or just make relevant and useful referrals, you’ll thrive. I double dog dare you to offer world class customer service. (if you take me up on my dare, you’ll thank me later :-))
The kind if optimization I’m talking about isn’t just how well you can get people to take the actions you want them to take. It’s also about how well you measure up against the other options (or distractions) they have, how well you can explain why your offer is better, and the ability to deliver on your promise.
The kind of optimization I’m talking about is more than just numbers in a spreadsheet. It’s more than about how much revenue per lead you generate. It’s more than about that positive ROI you love to brag about. People want to feel like what they give you is worth less than what you give them. Whether it’s our information or our credit card, we all want to feel like the value we receive is greater than what we gave up to get it.
Don’t you want that too? Don’t you want to deal with people who show they’re sincere? If you want that, your customers want it too.
So embrace the fact that if you don’t optimize and adapt, your online business will die a slow and painful death.
One last point:
Transparency is vital.
The best ways to set yourself apart right now…
Become more open and transparent. Be a human. Be yourself and be honest.
You can blame social media if you want to point fingers. It’s the main reason why transparency is so vital in this ever evolving internet climate. Heck, Mark Zuckerburg’s vision is “to make the world more open and connected.”
Finally, here’s a quick summary:
Optimize for conversions by doing a better job explaining why your offer is the best option and create a clear path to action.
Optimize for retention by offering world class customer service that your competition will envy and your customers will rave about.
Deliver what you promised and deliver it in a way where the value is greater than expected.
Be sincere and show that you really do care.
Embrace change and adapt. The rule of thumb is to stay at least 3 steps ahead of the competition.
Be as transparent as possible and be yourself. Show that you’re human and that you’re open and available.
This is a public service announcement. Ignore at your own risk.
In the last 2 days, I have had several conversations with people who think advertising on the Internet is completely different than advertising on Mobile devices.
They also all wanted to vent their frustration with me about how they can’t seem to get anything going for their own Internet businesses.
In each situation, I kept trying to get them all to understand that Advertising and Marketing hasn’t changed in almost a century. (Maybe longer than that, but I don’t study stuff beyond that point.)
In a nutshell, here is what I want you to understand if you are having this same issue:
Advertising and Marketing hasn’t changed! Only the medium we use to get our message across changes.
I was telling one guy the story of how Sears went from a mail order catalog business to being the largest retailer in the United States at one point.
Here is the link to the Wikipedia article about Sears if you want to read more about them.
But what many people don’t realize about Sears was that Richard Sears, the man who started Sears in the late 19th century, was a master copywriter.
His copywriting skills is what gave him an advantage over his competition.
Basically, he was able to master the art of writing words that were designed to get people to want to buy the stuff in his catalog.
Now he also had to compete in price as well and understand the wants, needs, desires of his target audience, etc.
But nonetheless, his unique skills gave him that competitive advantage over other companies who were advertising and marketing to the same audience.
What’s you competitive advantage?
What’s your unique skill set?
(If you can’t answer the two questions above, you have a serious problem that is hindering your ability to be successful with your advertising and marketing strategy.)
In the late 19th century, mail order was the premiere method for advertising and marketing.
It was on the cutting edge of the times.
Then radio came along…
Then the Internet…
Now Mobile is emerging as the new medium that everyone is touting as being the “Next Big Thing.”
But the basic foundation of Advertising and Marketing is still the same as it was many, many years ago.
And it ain’t changing no time soon!
The only thing you should really be focusing on is being able to send a clear message to your target audience about what you have to offer and how it will add value to their lives in some way.
If you can’t effectively get your message across, you will be unsuccessful regardless of what medium you choose.
Whether you are using the Internet, Mobile, or any other medium for Advertising and Marketing, you really need to understand that the medium doesn’t matter as much as many people like to make it seem.
Any message can be adapted to be effective for any medium with the right tweaking.
And when you get people to your offer, you need to have a strong enough offer to “seal the deal.”
It’s all about traffic and conversions at the end of the day.
Can you get eyeballs to your offer?
When you get them to your offer, can you convert them?
(Here are two more very important questions you need to ask yourself that’s much more important than worrying about what medium to use.)
There are many advertising and marketing mediums that exist today and many more may be created before it is all said and done.
But one thing is for sure:
The basic foundations for Advertising and Marketing hasn’t changed.
Post your comments, issues, etc. below and continue the conversation.
Mobile is a really hot topic right now.
Whether it’s Apps, SMS, QR Codes, Mobile Traffic, etc., the topic of mobile is heating up and it’s still early for what I believe will be an explosion soon.
I have actually been quietly making money in mobile for over a year now, even though most people don’t know this unless they know me personally.
I don’t brag about it too much.
But the problem that is getting out of hand is that I have been contacted many times recently because people want me to help them with their mobile strategy.
I have had to turn down several deals because I just don’t have the time to take on any more projects unless they make sense for me financially. (meaning, I need to get paid for my time accordingly)
People are finding me through my blog, Facebook, LinkedIn, etc. and they see that I own an App and that I am Director of Marketing for the company that produces the Urban Gossip App found here.
They also see that I am a published author with a QR code on the front of my book (see my book in the sidebar) and immediately feel like I am the guy who can help them. (I put that QR code on the book for a reason!)
I also get a ton of referrals through my network because many of my friends who know me personally know how much I am into the mobile stuff and how I feel about its future.
But you may be asking…
Tommie, where are you going with this?
Well here is what I am saying…
The need for more Mobile Consultants is HUGE.
There are many people who are throwing around theories, but not many people who have practical and real world experience who can really help people who so desperately need it.
Especially for mobile apps.
A large percentage of developers have no clue how to market and monetize their ideas and they are having a hard time finding people who are competent with a proven track record to help them.
It’s really bad and getting worse because so many people are flocking to mobile right now because they want to cash in on the next New Age Goldrush.
That’s where you come in.
The people that are going to make a boatload of cash in mobile in the not so distant future are going to be the people who can identify problems in the marketplace and provide a solution to fix those problems.
You can help people do this and I want to help you.
But I need to know if this interests you.
I need to know if you want me to publish more information about what I am doing in mobile, what’s working, what’s not working, and ways you can use the information I provide to get actionable results for yourself or for others.
So in the comments section below, tell me what you think.
If I don’t get any feedback, I will assume you don’t want this information from me and I will just keep going on about my business and keep all the golden nuggets of information to myself.
So tell me something…
Do you want this information or not?
So I decided to try something different with this video!
The message in it is very, very clear and if you have been struggling to figure which way to turn in relation to doing Paid Traffic, then this video is a must for you.
Plus, you should get a kick out of it since I’m doing some stuff that is outside of the normal boring stuff I used to do.
Check out the video below and don’t forget to leave me some comment luv once you finish watching it.
This is an interview I did with Internet and Mobile marketing expert Howie Schwartz.
At the time of this interview, I caught up with Howie at the World Internet Summit here in Atlanta. I didn’t realize how much we had in common in terms of our interests in the world of marketing until I saw Howie’s presentation that day.
I later found out that Howie is also very much and expert in the field of Mobile Marketing, which is also a passion of mine.
Pay very close attention to what Howie is saying in this video, because he and I share a fundamental belief in how to approach keyword research the proper way to get the most benefit from the search engines.
And don’t forget, please leave any comments and/or suggestions.