In the last 2 days, I have had several conversations with people who think advertising on the Internet is completely different than advertising on Mobile devices.
They also all wanted to vent their frustration with me about how they can’t seem to get anything going for their own Internet businesses.
In each situation, I kept trying to get them all to understand that Advertising and Marketing hasn’t changed in almost a century. (Maybe longer than that, but I don’t study stuff beyond that point.)
In a nutshell, here is what I want you to understand if you are having this same issue:
Advertising and Marketing hasn’t changed! Only the medium we use to get our message across changes.
I was telling one guy the story of how Sears went from a mail order catalog business to being the largest retailer in the United States at one point.
Here is the link to the Wikipedia article about Sears if you want to read more about them.
But what many people don’t realize about Sears was that Richard Sears, the man who started Sears in the late 19th century, was a master copywriter.
His copywriting skills is what gave him an advantage over his competition.
Basically, he was able to master the art of writing words that were designed to get people to want to buy the stuff in his catalog.
Now he also had to compete in price as well and understand the wants, needs, desires of his target audience, etc.
But nonetheless, his unique skills gave him that competitive advantage over other companies who were advertising and marketing to the same audience.
What’s you competitive advantage?
What’s your unique skill set?
(If you can’t answer the two questions above, you have a serious problem that is hindering your ability to be successful with your advertising and marketing strategy.)
In the late 19th century, mail order was the premiere method for advertising and marketing.
It was on the cutting edge of the times.
Then radio came along…
Then the Internet…
Now Mobile is emerging as the new medium that everyone is touting as being the “Next Big Thing.”
But the basic foundation of Advertising and Marketing is still the same as it was many, many years ago.
And it ain’t changing no time soon!
The only thing you should really be focusing on is being able to send a clear message to your target audience about what you have to offer and how it will add value to their lives in some way.
If you can’t effectively get your message across, you will be unsuccessful regardless of what medium you choose.
Whether you are using the Internet, Mobile, or any other medium for Advertising and Marketing, you really need to understand that the medium doesn’t matter as much as many people like to make it seem.
Any message can be adapted to be effective for any medium with the right tweaking.
And when you get people to your offer, you need to have a strong enough offer to “seal the deal.”
It’s all about traffic and conversions at the end of the day.
Can you get eyeballs to your offer?
When you get them to your offer, can you convert them?
(Here are two more very important questions you need to ask yourself that’s much more important than worrying about what medium to use.)
There are many advertising and marketing mediums that exist today and many more may be created before it is all said and done.
But one thing is for sure:
The basic foundations for Advertising and Marketing hasn’t changed.
Post your comments, issues, etc. below and continue the conversation.
Mobile is a really hot topic right now.
Whether it’s Apps, SMS, QR Codes, Mobile Traffic, etc., the topic of mobile is heating up and it’s still early for what I believe will be an explosion soon.
I have actually been quietly making money in mobile for over a year now, even though most people don’t know this unless they know me personally.
I don’t brag about it too much.
But the problem that is getting out of hand is that I have been contacted many times recently because people want me to help them with their mobile strategy.
I have had to turn down several deals because I just don’t have the time to take on any more projects unless they make sense for me financially. (meaning, I need to get paid for my time accordingly)
People are finding me through my blog, Facebook, LinkedIn, etc. and they see that I own an App and that I am Director of Marketing for the company that produces the Urban Gossip App found here.
They also see that I am a published author with a QR code on the front of my book (see my book in the sidebar) and immediately feel like I am the guy who can help them. (I put that QR code on the book for a reason!)
I also get a ton of referrals through my network because many of my friends who know me personally know how much I am into the mobile stuff and how I feel about its future.
But you may be asking…
Tommie, where are you going with this?
Well here is what I am saying…
The need for more Mobile Consultants is HUGE.
There are many people who are throwing around theories, but not many people who have practical and real world experience who can really help people who so desperately need it.
Especially for mobile apps.
A large percentage of developers have no clue how to market and monetize their ideas and they are having a hard time finding people who are competent with a proven track record to help them.
It’s really bad and getting worse because so many people are flocking to mobile right now because they want to cash in on the next New Age Goldrush.
That’s where you come in.
The people that are going to make a boatload of cash in mobile in the not so distant future are going to be the people who can identify problems in the marketplace and provide a solution to fix those problems.
You can help people do this and I want to help you.
But I need to know if this interests you.
I need to know if you want me to publish more information about what I am doing in mobile, what’s working, what’s not working, and ways you can use the information I provide to get actionable results for yourself or for others.
So in the comments section below, tell me what you think.
If I don’t get any feedback, I will assume you don’t want this information from me and I will just keep going on about my business and keep all the golden nuggets of information to myself.
So tell me something…
Do you want this information or not?