Warren Buffett is one of the richest men on the planet and that’s not by accident. He’s also a huge philanthropist and was said to have given away large chunk of his wealth.

Warren Buffett

While doing a podcast interview over at Entrepreneur On Fire with John Lee Dumas, he made me realize that I’m cut from the same cloth as Warren Buffett when it comes to how I approach buying traffic online. Not in the financial sense (I’m not rich by any stretch of the imagination!), but in terms of the way I think for gaining a competitive advantage. I’m the type of guy that likes to zig when everyone else zags. I like doing the opposite of what the majority thinks is conventional wisdom. Come to find out, Buffett thinks the same way in terms of how approaches investing.

Here’s the quote that John shared with me during our interview when I told him the zig versus zag analogy:

“Be Fearful When Others Are Greedy and Greedy When Others Are Fearful”

The premise of that quote is exactly how I decided to approach pay per click marketing way back in 2007 when I was first starting out. I wanted to find an opportunity where nobody was looking because my gut told me an opportunity existed if I looked hard enough. When I made up my mind to tackle Adwords head on, I started reading every blog, book, and course I could find and/or afford to buy.

About 95% of all the people I was learning from all told me to stay away from the Google Content Network (Now called the Google Display Network) because it would suck dry whatever little money I had left in my rapidly dwindling bank account.

But I didn’t listen. I followed my gut and it told me the gold was in the Google Display Network because everyone else was digging in the same places where the people selling shovels were telling them to dig.

Long story short, I found a ton of success early on in the Google Display Network and I’ve been making a full time living online ever since.

Fast forward to 2013. That’s when I decided to take YouTube Ads very serious. I had been watching the space and tinkering around prior to that. But finally one day I made up my mind that it was absolutely necessary I master YouTube Ads and add it to my traffic buying arsenal. My gut (the gut strikes again!) was telling me again that there was gold to be found there. And with YouTube being such a massive traffic source, I could no longer ignore it.

Nearly 2 years later, I’m now considered one of the top experts in the world on the subject of YouTube Ads (Other people really do say this about me. I’m flattered!).

Traffic Genesis Live Hosted By Mike Filsaime & Andy Jenkins

Why is that? Why is it that others think so highly of my knowledge of YouTube Ads that they brag about me to their friends, colleagues, and clients to the point I’m getting flooded with requests for podcast interviews, speaking engagements, client referrals, etc.?

The reason is because I choose to zig when everyone else zags. It’s because I’m greedy when others are fearful, and fearful when others are greedy like Warren Buffett. That’s why I know Warren Buffett would crush it if he was an online media buyer and ppc specialist like me.

And right now in 2015, he’d be crushing it with YouTube Ads just like I am. Because he’s not afraid to follow his gut and do the opposite of what everyone else is doing.

1 Client Campaign With $0.06 Traffic Spending Over $250K + Crazy ROI

Everywhere I turn, all the rage is Facebook Ads. Now don’t get me wrong, I LOVE Facebook Ads. As a matter of fact, a large percentage of the ppc budgets we manage are for Facebook Ads.

But while everyone else is zigging on Facebook Ads, my team and I are also zagging on YouTube Ads.

If you’re like me and Warren Buffett, you know the way to getting at least one step ahead is to do the complete opposite of what everyone else is doing. That’s how you get an early mover’s advantage.

I believe if Buffett was a digital marketing expert specializing in pay per click marketing, he’d tell you you’re crazy for not doing YouTube Ads is 2015 if you truly want to grow and/or jumpstart your business online.

And if you’re as smart as I think you are, you’d listen. Here’s what I’ll say:

Click here to register for my YouTube InDisplay Advertising Masterclass so you can start zagging on YouTube Ads before it explodes in popularity among the marketing crowd. If you wait too long, the advertising costs are going to be steep. You’ve been warned!

Video Ads Academy

Ok…

So I decided to try something different with this video!

But…

The message in it is very, very clear and if you have been struggling to figure which way to turn in relation to doing Paid Traffic, then this video is a must for you.

Plus, you should get a kick out of it since I’m doing some stuff that is outside of the normal boring stuff I used to do.

Check out the video below and don’t forget to leave me some comment luv once you finish watching it.

I know you are thinking:

What The Hell Is Bidphobia?

Bidphobia is a term I coined that describes the fear people have when buying Content-Based Ads for Online Advertising to get web traffic to their websites, affiliate links, etc.

Whether it’s Media Buying, Google Content (Display) Network, Facebook Ads, Plenty Of Fish, Pay Per View, etc., being able to bid high enough to get impressions for your ads is critical during the data gathering stage.

When it comes to advertising that is based around content, getting little to no impressions for your ads equals DOOMED FOR FAILURE.

Without impressions, there is ZERO chance for getting people to click your ads. No clicks on your ads means ZERO chance of getting your offer seen by your target audience. And of course, we know what happens in the end: FAILURE.

Also, the most important factor in the beginning of any traffic buying campaign is data gathering. This critical information is highly necessary in order to optimize your campaigns for performance and profitability over time.

When you are afraid to bid high enough, you are basically setting yourself up for failure almost every time. You have to be willing to get the impressions to be seen in order to get the data you need to determine if you can make a profit.

Is there a cure for Bidphobia?

Of course there’s a cure! But it will only work for those that are willing to take the necessary steps.

If you are too afraid to bid high enough to get your ads showing, traffic buying is probably not for you.

On the other hand, if you understand the importance of taking the steps you need to take you are a great candidate for becoming a successful traffic buying advertiser.

Stay tuned for more on this subject! If you like what you read so far, I got some stuff you are going to love.