In this video, I discuss the importance of separating search and display network campaigns for online marketers who use Google’s advertising platform Adwords.

Many people use to think the display network was useless because they had lost money using it in the past. However, the display network should be treated totally different from the search network.

I have had the majority of my success using the display network because I have invested the time necessary to understand the difference between the search network and the display network.

Google treats them differently for a number of reasons. Check out the video for more.

Google is set to launch a new style of advertising on their content network that will show relevant ads to a site’s users based on their previous interests. This means that they will collect user information in order to target them with highly relevant ads. The reason I am sure they will be collecting user data is because they are asking adsense advertisers to modify their privacy policies in order to reflect this change.

What does all this mean?

This could mean several things. But I am going to focus on what this means for me.

Since I use the content network for most of my advertising via Google, this means  a lot to me. I am jumping for joy because now I can expect to be able to deliver more highly targeted ads via the content network. Since I already get cheaper clicks there, this improvement will drastically enhance my marketing efforts. The main trade off for the cheaper clicks using the content network has been the fact that search traffic is always more targeted which leads to better conversions. Now that content traffic will essentially be much more targeted, I expect to get better conversions at a cheaper price.

So what’s the big deal?

The bottom line is this:

• Highly Targeted And Relevant Ads
• Relatively Cheaper Advertising Costs
• Many Styles of Ad Formats

Add all these together and you get a higher ROI! Because I already have a great system for using the content network to advertise, I am now in position to capitalize on Google’s greatness. Since they have finally decided to take contextual advertising to the next level, all content network advertisers will benefit tremendously.

The BIG DEAL is……..You need to learn the content network NOW!