What Is The Google Adwords Content Network?

This is a question I get asked all the time!

Since I consider myself an Expert on this subject, whenever I meet new people I let them know what I do by summarizing my strengths.

I always do my best to explain it as best as I can because usually the person asking this question doesn’t have a clue about Google Adwords and Pay Per Click marketing.

I also get this question from people who do understand Pay Per Click marketing, but think it is all related to the results they see when they do a Google search.

Well, what better way to explain it than let the big “G” do the work for me.

Here is a short video that I found as a reference for one of my recent potential customers. He said this video made “perfect sense” and that he “totally got it” after watching it.

Please leave comments and/or feedback.

Interview: Adwords Guru Greg Cesar

In this video, I interview Adwords Guru Greg Cesar from The Adwords Dominator.

Greg and I were both speakers at a recent event called Keyword Rockstar Live. This is an event that was hosted by my good friends Jon Shugart of Keyword Rockstar and Joel Peterson.

Greg Cesar is not the typical guru. He actually practices what he teaches and in this interview I ask him for some advice that I think anyone who is trying to run a successful online business should take note of.

Be sure to pay attention because Greg gives me some excellent advice! And as always, comments and feedback are welcome.

The Importance Of Placement Targeting Research For Your Adwords Content Network Campaigns

In this audio, I discuss the importance of Placement Targeting research for your Google Adwords Content Network campaigns.

In my opinion, placement research is sometimes more important than doing keyword research in order to create highly effective Adwords Content Network campaigns.

In a previous post on this site, I discussed why you should separate search network and content network campaigns from one another when running pay per click marketing campaigns with Google Adwords. This audio is an extension of that post and I also plan to add more content on this blog pertaining to this subject because I have been receiving a number of requests for people who really want to find out more about how to become more successful advertising on the content network.

I also discuss two tools on this audio to help you with placement targeting research. One is called Content Bully and the other one is Adsense Finder. You can click the link to find out more information about Adsense Finder. To find out more about Content Bully, click here.

I encourage you to leave any questions or comments to let me know how you feel about this information and/or if you want more about this subject.

Don’t forget to either subscribe to my RSS Feed, grab a copy of my FREE Hot List Report, or both.

Overview Of Google Conversion Optimizer – PPC Optimization

In this video I talk about the Google Conversion Optimizer tool and how it works.

If you really want to optimize your ppc campaigns with Google Adwords, then you should learn how to use this tool.

It works great for me on my Adwords content network campaigns. If you advertise on the content network, you can use this tool to increase your number of conversions and lower your cost per click. You can basically tell Google how much you are willing to pay per conversion or sale, and their system will try to get you the most clicks possible to increase the chances of you getting conversions.

Check out the video below for more.

Why You Should Separate Search & Content Network Campaigns Inside Google Adwords

In this video, I discuss the importance of separating search and content network campaigns for online marketers who use Google’s advertising platform Adwords.

Many people think the content network is useless because they have lost money using it in the past. However, the content network should be treated totally different from the search network.

I have had the majority of my success using the content network because I have invested the time necessary to understand the difference between the search network and the content network.

Google treats them differently for a number of reasons. Check out the video for more.