They also all wanted to vent their frustration with me about how they can’t seem to get anything going for their own Internet businesses.

In each situation, I kept trying to get them all to understand that Advertising and Marketing has changed in almost a century. (Maybe longer than that, but I don’t study stuff beyond that point.)

In a nutshell, here is what I want you to understand if you are having this same issue:

Advertising and Marketing hasn’t changed! Only the medium we use to get our message across changes.

I was telling one guy the story of how Sears went from a mail order catalog business to being the largest retailer in the United States at one point.

Here is the link to the Wikipedia article about Sears if you want to read more about them.

But what many people don’t realize about Sears was that Richard Sears, the man who started Sears in the late 19th century, was a master copywriter.

His copywriting skills is what gave him an advantage over his competition.

Basically, he was able to master the art of writing words that were designed to get people to want to buy the stuff in his catalog.

Now he also had to compete in price as well and understand the wants, needs, desires of his target audience, etc.

But nonetheless, his unique skills gave him that competitive advantage over other companies who were advertising and marketing to the same audience.

What’s you competitive advantage?

What’s your unique skill set?

(If you can’t answer the two questions above, you have a serious problem that is hindering your ability to be successful with your advertising and marketing strategy.)

In the late 19th century, mail order was the premiere method for advertising and marketing.

It was on the cutting edge of the times.

Then radio came along…

Then TV…

Then the Internet…

Now Mobile is emerging as the new medium that everyone is touting as being the “Next Big Thing.”

But the basic foundation of Advertising and Marketing is still the same as it was many, many years ago.

And it ain’t changing no time soon!

The only thing you should really be focusing on is being able to send a clear message to your target audience about what you have to offer and how it will add value to their lives in some way.

If you can’t effectively get your message across, you will be unsuccessful regardless of what medium you choose.

Whether you are using the Internet, Mobile, or any other medium for Advertising and Marketing, you really need to understand that the medium doesn’t matter as much as many people like to make it seem.

Any message can be adapted to be effective for any medium with the right tweaking.

And when you get people to your offer, you need to have a strong enough offer to “seal the deal.”

It’s all about traffic and conversions at the end of the day.

Can you get eyeballs to your offer?

When you get them to your offer, can you convert them?

(Here are two more very important questions you need to ask yourself that’s much more important than worrying about what medium to use.)

There are many advertising and marketing mediums that exist today and many more may be created before it is all said and done.

But one thing is for sure:

The basic foundations for Advertising and Marketing hasn’t changed.

Post your comments, issues, etc. below and continue the conversation.

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1. More Mobile Marketing Consultants Needed Mobile is a really hot topic right now. Whether it’s...

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Whether it’s Apps, SMS, QR Codes, Mobile Traffic, etc., the topic of mobile is heating up and it’s still early for what I believe will be an explosion soon.

I have actually been quietly making money in mobile for over a year now, even though most people don’t know this unless they know me personally.

I don’t brag about it too much.

But the problem that is getting out of hand is that I have been contacted many times recently because people want me to help them with their mobile strategy.

I have had to turn down several deals because I just don’t have the time to take on any more projects unless they make sense for me financially. (meaning, I need to get paid for my time accordingly)

People are finding me through my blog, Facebook, LinkedIn, etc. and they see that I own an App and that I am Director of Marketing for the company that produces the Urban Gossip App found here.

When they view my LinkedIn profile here they also notice that I am the VP of another company related to Mobile and we run a site called Mobile Is My Business.

They also see that I am a published author with a QR code on the front of my book (see my book in the sidebar) and immediately feel like I am the guy who can help them. (I put that QR code on the book for a reason!)

I also get a ton of referrals through my network because many of my friends who know me personally know how much I am into the mobile stuff and how I feel about its future.

But you may be asking…

Tommie, where are you going with this?

Well here is what I am saying…

The need for more Mobile Consultants is HUGE.

There are many people who are throwing around theories, but not many people who have practical and real world experience who can really help people who so desperately need it.

Especially for mobile apps.

A large percentage of developers have no clue how to market and monetize their ideas and they are having a hard time finding people who are competent with a proven track record to help them.

It’s really bad and getting worse because so many people are flocking to mobile right now because they want to cash in on the next New Age Goldrush.

That’s where you come in.

The people that are going to make a boatload of cash in mobile in the not so distant future are going to be the people who can identify problems in the marketplace and provide a solution to fix those problems.

You can help people do this and I want to help you.

But I need to know if this interests you.

I need to know if you want me to publish more information about what I am doing in mobile, what’s working, what’s not working, and ways you can use the information I provide to get actionable results for yourself or for others.

So in the comments section below, tell me what you think.

If I don’t get any feedback, I will assume you don’t want this information from me and I will just keep going on about my business and keep all the golden nuggets of information to myself.

So tell me something…

Do you want this information or not?

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What the Gurus don’t tell you about traffic is how to interpret the massive amounts of data you should be collecting to help you convert that traffic.

Advantage: Guru

Now you’re left wondering:

“Why am I getting all this traffic and still not making any money?”

That’s when the Gurus are able to sell you some new bright shiny object that’s supposed to be the “magic bullet” solution.

The naked truth exposed:

It doesn’t take hordes of traffic to make a killing online.

All you need is a solid plan to get good quality traffic and the tools to determine how to turn that traffic into cash.

Not hard to accomplish.

Stay tuned for more on this matter soon.

I’m going to help you solve this piece of the puzzle.

P.S. Leave comments below so I know what you will need me to help you with regarding this matter.

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What The Hell Is Bidphobia?

Bidphobia is a term I coined that describes the fear people have when buying Content-Based Ads for Online Advertising to get web traffic to their websites, affiliate links, etc.

Whether it’s Media Buying, Google Content (Display) Network, Facebook Ads, Plenty Of Fish, Pay Per View, etc., being able to bid high enough to get impressions for your ads is critical during the data gathering stage.

When it comes to advertising that is based around content, getting little to no impressions for your ads equals DOOMED FOR FAILURE.

Without impressions, there is ZERO chance for getting people to click your ads. No clicks on your ads means ZERO chance of getting your offer seen by your target audience. And of course, we know what happens in the end: FAILURE.

Also, the most important factor in the beginning of any traffic buying campaign is data gathering. This critical information is highly necessary in order to optimize your campaigns for performance and profitability over time.

When you are afraid to bid high enough, you are basically setting yourself up for failure almost every time. You have to be willing to get the impressions to be seen in order to get the data you need to determine if you can make a profit.

Is there a cure for Bidphobia?

Of course there’s a cure! But it will only work for those that are willing to take the necessary steps.

If you are too afraid to bid high enough to get your ads showing, traffic buying is probably not for you.

On the other hand, if you understand the importance of taking the steps you need to take you are a great candidate for becoming a successful traffic buying advertiser.

Stay tuned for more on this subject! If you like what you read so far, I got some stuff you are going to love.

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The reason for doing this video is simple. I have advised too many people that do not understand that it takes more than just traffic to a website to make money.

Not only do you need to get traffic, but you also need a few other important ingredients if you really want to convert visitors to buyers.

Since I often find many people who do not understand these basic principles of making money online with their website, affiliate offers, etc., I figured this short video explanation could really help the people who also read this blog as well.

Enjoy the video!

Also, share this with your friends and colleagues and please leave feedback in the comment section below if you find that this information is valuable.

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At the time of this interview, I caught up with Howie at World Internet Summit here in Atlanta. I didn’t realize how much we had in common in terms of our interests in the world of marketing until I saw Howie’s presentation that day.

I later found out that Howie is also very much and expert in the field of Mobile Marketing, which is also a passion of mine.

Pay very close attention to what Howie is saying in this video, because he and I share a fundamental belief in how to approach keyword research the proper way to get the most benefit from the search engines.

And don’t forget, please leave any comments and/or suggestions.

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I previously wrote an article here on my blog about Making Money Offline With Online Skills, in which I discuss the ever growing opportunity for anyone with basic internet marketing skills to make a living servicing offline brick and mortar businesses.

But the videos below takes making money offline to another dimension.

It is a strategy “So Easy A Caveman Can Do It” if and and only if….YOU TAKE ACTION!

Watch both videos to see what I mean and be sure to leave some comments.

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Greg and I were both speakers at a recent event called Keyword Rockstar Live. This is an event that was hosted by my good friends Jon Shugart of Keyword Rockstar and Joel Peterson.

Greg Cesar is not the typical guru. He actually practices what he teaches and in this interview I ask him for some advice that I think anyone who is trying to run a successful online business should take note of.

Be sure to pay attention because Greg gives me some excellent advice! And as always, comments and feedback are welcome.

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If you want more information on how to leverage Google Buzz, check out Google Buzz Secrets.

If you have been following me for a considerable amount of time, I am sure you have heard me mention Twitter Search being the next generation search engine.

I have been using it for quite some time to do keyword research as documented in a previous post detailing how I use Twitter Search To Uncover Unlikely Keywords.

I also discuss in another video how Twitter affects your Google PageRank and what this means for you.

This new finding is particularly important to me because the big “G” seems to be putting a lot of stock into Twitter even though they don’t own them… YET.

Watch the video below to see what is happening now, and don’t forget to leave comments below.

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Not many people talk about this tool, which is excellent for finding relevant keywords for your market.

This video has been posted on my Youtube Account for a few weeks, but has not received many views and I think it is a very powerful strategy. I see it as Google’s way of practically hand delivering you the most relevant keywords that match what people are searching for.

There are many other uses for this tool as well, such as finding more topics to write about, etc. I also use it to find keywords when separating Google Adwords Content Network and Search Network campaigns as well. It is actually a major strategy I teach for building winning Google Adwords Content Network campaigns.

Watch the video and tell me what you think.

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