In this video, I’ll have an in-depth conversation with you about the concept of tracking your ads and understanding your numbers as they relate to key metrics that matter in terms of being able to profitably acquire traffic to your website.
Very often, I run into clients and potential clients who struggle with these 2 critical concepts. Many times, they understand these concepts when I explain them but they’ve never had anyone to take time to break it down or maybe they’ve never dealt with other providers who knew enough about these concepts to help them with it.
Let me know in the comments if you have any questions and also tell me if you like these sort of videos. The positive (or negative) feedback will let me know whether I should keep doing videos like this or not.
Most people think they need massive amounts of traffic to their website or landing pages to generate a significant amount of revenue online.
But the single most important aspect of significantly growing a business using the internet is optimizing your website for maximum conversions. When you can do a better job converting traffic, you can make the same amount of revenue with less of it and also you can afford to pay more for it.
People like me who understand this know this is key to being able to successfully buy traffic rather than being so dependent on Google and the other search engines for free, organic traffic.
Conversions optimization is one of the most under rated components of running a successful website that generates leads and revenue. The companies that are making the most money online are that ones that are obsessive about their conversion rates and are constantly trying to improve them.
So without further adieu, I’ve compiled a list of 8 ways to help you on your journey to improving your website or landing page conversion rate.
#1 Do you have strong elements of social proof such as testimonials and reviews?
If you have people who love your stuff, make sure to show that off. Social proof is one of the most powerful selling tools in the history of advertising.
One of the things we’ve been able to do to successfully improve conversion rates for local business clients is to place their Google Places, Yelp, etc. reviews right on their website or landing page.
We’ve found many times people search for reviews about your business anway. Plus with local, Google is making reviews a huge part of their search results which is one of the main reasons reputation management has exploded recently. Reviews matter and if yours are good, show them off and watch your conversions soar.
#2 Is the functionality on your landing page or website consistent with consumer behavior?
I use what’s called heat maps to determine this behavior. Heat maps show me what people are doing when they land on my sites or my clients’ sites.
When I see a consistent pattern, I can increase conversions by making the layout of the page consistent with the patterns I see and use that to guide visitors to the desired action I want.
#3 Do you have any credential boosters or trust factors from highly respected 3rd parties?
This can be credible sources like former clients that are well known in your market, Better Business Bureau, News Sources, well known clubs or organizations in your market, etc.
Doing this allows you to borrow their trust and credibility by association, which in turn boosts your revenue potential.
#4 Does your website or landing page tell a story?
Story telling is one of the most common traits of successful copywriters. If you can focus on a story that is relevant to your prospects to keep them engaged, typically they will stay on your site longer. I use this for my own projects and my client projects by making the story lead to why our solution is their best choice.
#5 Do your sub-headlines relate to your headline and tell a shorter story that still gets your message across?
In other words, will people who skim through your content get the message by reading the sub-headlines?
This is another method I use very successfully for all of our lead generation projects. We have proven data that shows when the majority of people land on your page from an ad, the first thing they do is stop at the headline and then either hit the back button or skim the content on the page if they decide to stay.
We have been able to significantly increase conversions by making the sub-headlines on the page tell them a shorter version of our story and why we are their solution.
#6 Are your benefits clear and concise?
This is one of the biggest mistakes I see my clients make on their websites and landing pages. They don’t do a good enough job of spelling out the benefits of their products and services.
The ones that do show off their benefits usually do a poor job of explaining them in order for their prospects to understand why they are important and what they will do for them if they decide to take action on the offer.
#7 Is there a strong call to action? If so, is it highly visible?
This is also one of the big mistakes I find. You definitely want your call to action to be very strong. What I mean by this is that whatever action you want people to take on your site should be very compelling and enticing.
The other mistake here is that many times I find clients don’t make their call to action stand out enough. Your call to action should be very visible so your prospects can be clear about what you want them to do on your page.
#8 Are there any distractions from the main call to action?
Never distract from your call to action because it will confuse your visitors. When people get confused, they leave your site and move on to the next thing on their to-do list. In my experience, this may be one of the easiest things you can do to optimize your site.
Here’s an example:
I was able to increase a client’s conversion rate by 18% simply by removing the distractions on their landing page that kept people from having a clear idea of their call to action. I didn’t do anything else on their page other than remove 2 paragraphs. This one little improvement saved that client about $8k per month in lost revenue.
Need help improving your website or landing pages? Click here to contact me about getting an online marketing audit.
In the last 2 days, I have had several conversations with people who think advertising on the Internet is completely different than advertising on Mobile devices.
They also all wanted to vent their frustration with me about how they can’t seem to get anything going for their own Internet businesses.
In each situation, I kept trying to get them all to understand that Advertising and Marketing hasn’t changed in almost a century. (Maybe longer than that, but I don’t study stuff beyond that point.)
In a nutshell, here is what I want you to understand if you are having this same issue:
Advertising and Marketing hasn’t changed! Only the medium we use to get our message across changes.
I was telling one guy the story of how Sears went from a mail order catalog business to being the largest retailer in the United States at one point.
Here is the link to the Wikipedia article about Sears if you want to read more about them.
But what many people don’t realize about Sears was that Richard Sears, the man who started Sears in the late 19th century, was a master copywriter.
His copywriting skills is what gave him an advantage over his competition.
Basically, he was able to master the art of writing words that were designed to get people to want to buy the stuff in his catalog.
Now he also had to compete in price as well and understand the wants, needs, desires of his target audience, etc.
But nonetheless, his unique skills gave him that competitive advantage over other companies who were advertising and marketing to the same audience.
What’s you competitive advantage?
What’s your unique skill set?
(If you can’t answer the two questions above, you have a serious problem that is hindering your ability to be successful with your advertising and marketing strategy.)
In the late 19th century, mail order was the premiere method for advertising and marketing.
It was on the cutting edge of the times.
Then radio came along…
Then the Internet…
Now Mobile is emerging as the new medium that everyone is touting as being the “Next Big Thing.”
But the basic foundation of Advertising and Marketing is still the same as it was many, many years ago.
And it ain’t changing no time soon!
The only thing you should really be focusing on is being able to send a clear message to your target audience about what you have to offer and how it will add value to their lives in some way.
If you can’t effectively get your message across, you will be unsuccessful regardless of what medium you choose.
Whether you are using the Internet, Mobile, or any other medium for Advertising and Marketing, you really need to understand that the medium doesn’t matter as much as many people like to make it seem.
Any message can be adapted to be effective for any medium with the right tweaking.
And when you get people to your offer, you need to have a strong enough offer to “seal the deal.”
It’s all about traffic and conversions at the end of the day.
Can you get eyeballs to your offer?
When you get them to your offer, can you convert them?
(Here are two more very important questions you need to ask yourself that’s much more important than worrying about what medium to use.)
There are many advertising and marketing mediums that exist today and many more may be created before it is all said and done.
But one thing is for sure:
The basic foundations for Advertising and Marketing hasn’t changed.
Post your comments, issues, etc. below and continue the conversation.
Mobile is a really hot topic right now.
Whether it’s Apps, SMS, QR Codes, Mobile Traffic, etc., the topic of mobile is heating up and it’s still early for what I believe will be an explosion soon.
I have actually been quietly making money in mobile for over a year now, even though most people don’t know this unless they know me personally.
I don’t brag about it too much.
But the problem that is getting out of hand is that I have been contacted many times recently because people want me to help them with their mobile strategy.
I have had to turn down several deals because I just don’t have the time to take on any more projects unless they make sense for me financially. (meaning, I need to get paid for my time accordingly)
People are finding me through my blog, Facebook, LinkedIn, etc. and they see that I own an App and that I am Director of Marketing for the company that produces the Urban Gossip App found here.
They also see that I am a published author with a QR code on the front of my book (see my book in the sidebar) and immediately feel like I am the guy who can help them. (I put that QR code on the book for a reason!)
I also get a ton of referrals through my network because many of my friends who know me personally know how much I am into the mobile stuff and how I feel about its future.
But you may be asking…
Tommie, where are you going with this?
Well here is what I am saying…
The need for more Mobile Consultants is HUGE.
There are many people who are throwing around theories, but not many people who have practical and real world experience who can really help people who so desperately need it.
Especially for mobile apps.
A large percentage of developers have no clue how to market and monetize their ideas and they are having a hard time finding people who are competent with a proven track record to help them.
It’s really bad and getting worse because so many people are flocking to mobile right now because they want to cash in on the next New Age Goldrush.
That’s where you come in.
The people that are going to make a boatload of cash in mobile in the not so distant future are going to be the people who can identify problems in the marketplace and provide a solution to fix those problems.
You can help people do this and I want to help you.
But I need to know if this interests you.
I need to know if you want me to publish more information about what I am doing in mobile, what’s working, what’s not working, and ways you can use the information I provide to get actionable results for yourself or for others.
So in the comments section below, tell me what you think.
If I don’t get any feedback, I will assume you don’t want this information from me and I will just keep going on about my business and keep all the golden nuggets of information to myself.
So tell me something…
Do you want this information or not?
Well if you don’t know how to interpret your analytics data, it’s your worst enemy.
What the Gurus don’t tell you about traffic is how to interpret the massive amounts of data you should be collecting to help you convert that traffic.
Now you’re left wondering:
“Why am I getting all this traffic and still not making any money?”
That’s when the Gurus are able to sell you some new bright shiny object that’s supposed to be the “magic bullet” solution.
The naked truth exposed:
It doesn’t take hordes of traffic to make a killing online.
All you need is a solid plan to get good quality traffic and the tools to determine how to turn that traffic into cash.
Not hard to accomplish.
Stay tuned for more on this matter soon.
I’m going to help you solve this piece of the puzzle.
P.S. Leave comments below so I know what you will need me to help you with regarding this matter.