In the last 2 days, I have had several conversations with people who think advertising on the Internet is completely different than advertising on Mobile devices.
They also all wanted to vent their frustration with me about how they can’t seem to get anything going for their own Internet businesses.
In each situation, I kept trying to get them all to understand that Advertising and Marketing hasn’t changed in almost a century. (Maybe longer than that, but I don’t study stuff beyond that point.)
In a nutshell, here is what I want you to understand if you are having this same issue:
Advertising and Marketing hasn’t changed! Only the medium we use to get our message across changes.
I was telling one guy the story of how Sears went from a mail order catalog business to being the largest retailer in the United States at one point.
Here is the link to the Wikipedia article about Sears if you want to read more about them.
But what many people don’t realize about Sears was that Richard Sears, the man who started Sears in the late 19th century, was a master copywriter.
His copywriting skills is what gave him an advantage over his competition.
Basically, he was able to master the art of writing words that were designed to get people to want to buy the stuff in his catalog.
Now he also had to compete in price as well and understand the wants, needs, desires of his target audience, etc.
But nonetheless, his unique skills gave him that competitive advantage over other companies who were advertising and marketing to the same audience.
What’s you competitive advantage?
What’s your unique skill set?
(If you can’t answer the two questions above, you have a serious problem that is hindering your ability to be successful with your advertising and marketing strategy.)
In the late 19th century, mail order was the premiere method for advertising and marketing.
It was on the cutting edge of the times.
Then radio came along…
Then the Internet…
Now Mobile is emerging as the new medium that everyone is touting as being the “Next Big Thing.”
But the basic foundation of Advertising and Marketing is still the same as it was many, many years ago.
And it ain’t changing no time soon!
The only thing you should really be focusing on is being able to send a clear message to your target audience about what you have to offer and how it will add value to their lives in some way.
If you can’t effectively get your message across, you will be unsuccessful regardless of what medium you choose.
Whether you are using the Internet, Mobile, or any other medium for Advertising and Marketing, you really need to understand that the medium doesn’t matter as much as many people like to make it seem.
Any message can be adapted to be effective for any medium with the right tweaking.
And when you get people to your offer, you need to have a strong enough offer to “seal the deal.”
It’s all about traffic and conversions at the end of the day.
Can you get eyeballs to your offer?
When you get them to your offer, can you convert them?
(Here are two more very important questions you need to ask yourself that’s much more important than worrying about what medium to use.)
There are many advertising and marketing mediums that exist today and many more may be created before it is all said and done.
But one thing is for sure:
The basic foundations for Advertising and Marketing hasn’t changed.
Post your comments, issues, etc. below and continue the conversation.
So I decided to try something different with this video!
The message in it is very, very clear and if you have been struggling to figure which way to turn in relation to doing Paid Traffic, then this video is a must for you.
Plus, you should get a kick out of it since I’m doing some stuff that is outside of the normal boring stuff I used to do.
Check out the video below and don’t forget to leave me some comment luv once you finish watching it.
Well if you don’t know how to interpret your analytics data, it’s your worst enemy.
What the Gurus don’t tell you about traffic is how to interpret the massive amounts of data you should be collecting to help you convert that traffic.
Now you’re left wondering:
“Why am I getting all this traffic and still not making any money?”
That’s when the Gurus are able to sell you some new bright shiny object that’s supposed to be the “magic bullet” solution.
The naked truth exposed:
It doesn’t take hordes of traffic to make a killing online.
All you need is a solid plan to get good quality traffic and the tools to determine how to turn that traffic into cash.
Not hard to accomplish.
Stay tuned for more on this matter soon.
I’m going to help you solve this piece of the puzzle.
P.S. Leave comments below so I know what you will need me to help you with regarding this matter.
I know you are thinking:
What The Hell Is Bidphobia?
Bidphobia is a term I coined that describes the fear people have when buying Content-Based Ads for Online Advertising to get web traffic to their websites, affiliate links, etc.
Whether it’s Media Buying, Google Content (Display) Network, Facebook Ads, Plenty Of Fish, Pay Per View, etc., being able to bid high enough to get impressions for your ads is critical during the data gathering stage.
When it comes to advertising that is based around content, getting little to no impressions for your ads equals DOOMED FOR FAILURE.
Without impressions, there is ZERO chance for getting people to click your ads. No clicks on your ads means ZERO chance of getting your offer seen by your target audience. And of course, we know what happens in the end: FAILURE.
Also, the most important factor in the beginning of any traffic buying campaign is data gathering. This critical information is highly necessary in order to optimize your campaigns for performance and profitability over time.
When you are afraid to bid high enough, you are basically setting yourself up for failure almost every time. You have to be willing to get the impressions to be seen in order to get the data you need to determine if you can make a profit.
Is there a cure for Bidphobia?
Of course there’s a cure! But it will only work for those that are willing to take the necessary steps.
If you are too afraid to bid high enough to get your ads showing, traffic buying is probably not for you.
On the other hand, if you understand the importance of taking the steps you need to take you are a great candidate for becoming a successful traffic buying advertiser.
Stay tuned for more on this subject! If you like what you read so far, I got some stuff you are going to love.
In my latest video, I discuss what I call “The Traffic Trifecta.”
The reason for doing this video is simple. I have advised too many people that do not understand that it takes more than just traffic to a website to make money.
Not only do you need to get traffic, but you also need a few other important ingredients if you really want to convert visitors to buyers.
Since I often find many people who do not understand these basic principles of making money online with their website, affiliate offers, etc., I figured this short video explanation could really help the people who also read this blog as well.
Enjoy the video!
Also, share this with your friends and colleagues and please leave feedback in the comment section below if you find that this information is valuable.