Check out the video!
What does all this mean?
This could mean several things. But I am going to focus on what this means for me.
Since I use the content network for most of my advertising via Google, this means a lot to me. I am jumping for joy because now I can expect to be able to deliver more highly targeted ads via the content network. Since I already get cheaper clicks there, this improvement will drastically enhance my marketing efforts. The main trade off for the cheaper clicks using the content network has been the fact that search traffic is always more targeted which leads to better conversions. Now that content traffic will essentially be much more targeted, I expect to get better conversions at a cheaper price.
So what’s the big deal?
The bottom line is this:
- Highly Targeted And Relevant Ads
- Relatively Cheaper Advertising Costs
- Many Styles of Ad Formats
Add all these together and you get a higher ROI! Because I already have a great system for using the content network to advertise, I am now click to continue